Strapped for a marketing budget as a fledgling small business starting out or a local shop in need of some help? Don't despair. With a strategic mix of affordable digital tactics and grassroots elbow grease, you can actively promote your brand to the right audiences without breaking the bank. This post arms small business owners like you with actionable tips for maximizing exposure via social media ads, email marketing automation, search optimization, cross promotions, and other cost-effective tricks of the trade.
Written By: Chad J. Treadway | Monday, January 08, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Does your small business website design feel stuck in the 2000s? They may feel like this if cluttered with excessive graphics, animations, and text or heavy use of generic stock photos. The worst culprit is the fixed sites that don’t have a responsive design and don't work on mobile devices.
Let's face it: website design trends move fast, so don’t beat yourself up if your site is still using one of the above (except the fixed with, then you should beat yourself up). Visitors may click away out of boredom before truly engaging if your site lacks the latest innovations.
Scroll arrows are a subtle yet critical element that can make or break users' experience. Yes, those tiny directional arrows we barely notice.
Creative scroll arrows don't just point visitors where to go next. These micro navigation elements set the tone for an intuitive, modern, and visually appealing journey.
That's why forward-thinking businesses and organizations are tapping designers to craft custom scroll arrows that captivate users across devices. But if you say, “I'm not sure what makes scroll arrows creative” or “how to incorporate them.” Read on as we decode the latest scroll arrow innovations, taking sites to the next level.
Written By: Chad J. Treadway | Monday, December 18, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the complex Search Engine Optimization (SEO) world, one vital yet often misunderstood concept is “link building.” But did you know there’s an ethical, sustainable way to do it? Welcome to the White Hat link-building world - an invaluable practice for small businesses.
Written By: Chad J. Treadway | Wednesday, December 13, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digitally-driven world, marketing trends may come and go. Still, one strategy remains timeless – evergreen content. This particular type of content serves as the backbone for sustainable online success. By providing genuine, lasting value to your readers, evergreen content continues to drive traffic, generate leads, and engage your audience long after publication.
In this guide, we’ll dive into what makes content evergreen, look at some of the best evergreen content formats, and explore how to optimize this content for maximum impact over the long haul. Let’s get started!
Written By: Adam Bennett | Monday, December 11, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
