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As a small service business owner, you understand the importance of getting your name out there. But let's face it, gone are the days when a Yellow Pages ad and a few local radio spots could keep your phone ringing. In today's digital world, your potential customers are scrolling, clicking, and searching online. They're looking for services like yours, but here's the big question—are they finding you?
This comprehensive guide is designed to help small service businesses navigate the complex world of online advertising. We'll compare the two giants of digital advertising—Google Ads and social media platforms—to help you make informed decisions about where to invest your marketing budget. By the end of this guide, you'll understand how to leverage these powerful tools to boost your visibility, attract more customers, and ultimately grow your local business.
Remember when advertising meant choosing between a newspaper ad or a billboard? Now, it's like trying to pick a favorite star in the sky—there are so many options! Google Search Ads, Google Display Ads, Facebook, Instagram, TikTok—the list goes on. It's enough to make anyone's head spin. But here's the good news: with the right approach, these platforms can be powerful tools to reach your ideal customers right when they need you most.
According to Google, they “conservatively estimate that for every $1 a business spends on Google Ads (Display and Search), they receive $8 in profit.” Or that social media advertising spending worldwide is projected to reach $219.8 billion in 2024? (Source: Statista)
In this guide, we'll explore online advertising, focusing on the two giants of the digital ad world: Google Search Ads and social media platforms. You'll learn how to harness their power to boost your visibility, attract more customers, and, ultimately, grow your business. Whether you're just dipping your toes into the digital advertising pool or looking to refine your existing strategy, we've got you covered.
So, grab a cup of coffee (or your beverage of choice), and let's get started. Are you ready to turn those clicks into customers? Let's get started!
Written By: Adam Bennett | September 23, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Do you ever feel like your local service business is the best-kept secret in town? You pour your heart and soul into delivering top-notch work, but somehow, your ideal customers keep slipping through the cracks. You know you need to up your marketing game, but where do you begin?
Enter social media marketing – the ultimate equalizer for small businesses looking to make a big impact. In a world where attention spans are shorter than ever, and competition is just a click away, social media is your ticket to standing out, building relationships, and turning locals into loyal customers.
But here's the thing: social media marketing can feel like a full-time job on top of running your business. Between the endless platforms, mysterious algorithms, and 24/7 nature of it all, it's easy to feel overwhelmed and put it on the back burner.
Written By: Hannah Kilpatrick | September 18, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In today's digital landscape, selecting the right digital marketing agency can make or break your online presence. As a leading agency specializing in content marketing, SEO, reputation management, Google PPC ads, and email marketing, we at Cube Creative Design understand the importance of making an informed decision. This comprehensive guide will walk you through the essential steps and factors to consider when choosing a digital marketing agency that aligns with your business goals.
Written By: Adam Bennett | August 24, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Imagine this: you’re a dedicated small service business owner, investing long hours and your passion into your work. Yet, despite your efforts, you often find yourself questioning the financial returns. Does this sound familiar? You’re not alone in this journey!
As a small service business owner, you wear many hats – from technician to salesperson to accountant. It’s easy to get caught up in the day-to-day operations and lose sight of the bigger picture: your bottom line. We understand the challenges you face, and we’re here to help you navigate them!
In this post, we’ll present seven tried-and-true strategies to enhance your profitability and pave the way for a thriving business. These strategies have been honed and proven successful by numerous small service businesses, just like yours. They are practical and effective, giving you the confidence to implement them.
So, whether you’re a plumber, roofer, pest control expert, mover, or home cleaner, these strategies will help you streamline your operations, reduce costs, and increase your revenue. Let’s dive in!
Written By: Chad J. Treadway | August 28, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Launching a marketing campaign in today's digital landscape is just the beginning. The real challenge lies in measuring its effectiveness and making data-driven decisions to optimize your results. As experts in content marketing, SEO, reputation management, Google PPC ads, and email marketing, we at Cube Creative Design understand the importance of tracking and analyzing your digital marketing efforts. In this comprehensive guide, we'll walk you through choosing and measuring the right metrics for your campaign, setting realistic goals, and fostering a productive partnership with your digital marketing agency.
Written By: Adam Bennett | August 24, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Imagine this: You've poured your heart and soul into building your small service area business, only to discover that an employee you trusted has been stealing from you. This is not just a hypothetical scenario; it's a harsh reality for many businesses. In fact, according to a survey by the Internal theft, or employee theft, refers to any instance where an employee steals from their employer. This can include cash, inventory, supplies, equipment, or even intellectual property. Examples of internal theft in small service area businesses might include a cashier pocketing money from the register, a maintenance worker stealing tools or supplies, or an office manager using company funds for personal purchases. Internal theft can have devastating consequences for your business, including financial losses, damage to your reputation, and even legal implications. In addition to the direct financial impact, internal theft can lead to criminal charges for the perpetrator and potential liability for the business owner if proper controls are not in place. Depending on the severity of the theft, the perpetrator may face fines, restitution, and even imprisonment. As a business owner, you could face legal action if it is determined that you were negligent in preventing or detecting the theft. Implementing basic control and accounting procedures to prevent internal theft is crucial to protecting your hard-earned success and maintaining the trust of your clients. Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.Written By: Chad J. Treadway |
August 26, 2024
Are you a small service area business owner wondering how to attract more customers? Do you feel like your website is lost in the vast ocean of the internet, with no one able to find it? Well, buckle up because we’ve got the solution you’ve been looking for: SEO tailored specifically for businesses like yours!
Did you know that over 90% of consumers go online before purchasing? It’s true! In fact, more than 9 out of 10 (93%) of all online interactions begin with a search engine like Google or Bing. So, if you want to attract more customers and grow your business, you need to make sure your website is visible on search engines.
Written By: Chad J. Treadway | August 21, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today's digital landscape, a strong SEO campaign is crucial for businesses looking to increase their online visibility and attract more potential customers. But what exactly is SEO, and what isn't it? More importantly, what does a good SEO campaign look like? Let's break it down.
Written By: Adam Bennett | August 13, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the classic biblical story of David and Goliath, the young shepherd David defeats the giant warrior Goliath against all odds. But as Malcolm Gladwell argues in his book “David and Goliath,” David’s victory was not just a matter of luck or divine intervention – it was the result of a clever strategy that played to his strengths.
David didn’t try to fight Goliath, with heavy armor and a sword, on the giant's terms. Instead, he used his skill with a sling to strike Goliath from a distance, negating the giant’s size and strength.
As a small service area business owner, you might feel like David facing Goliath when competing against larger companies. But just like David, you have unique strengths that can help you outmaneuver the big guys. By embracing unconventional strategies and playing to your advantage, you can carve out your own path to success.
Written By: Chad J. Treadway | August 14, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you a local service area business? Are you ready to take your content marketing game to the next level? As a small business, you might think, “I'm too busy recharging air conditioners, fixing water leaks, chasing pests, or making sure my customers' homes are spotless. Who has time for content marketing?”
But here's the thing: content marketing is no longer optional. It's a must-have for any local service area business looking to attract, engage, and retain customers in today's digital age. The good news? You don't need a massive marketing budget or a team of creative geniuses to make it work.
With a few simple tweaks to your content marketing strategy, you can engage your local audience, drive more traffic to your website, and establish yourself as the go-to expert in your field. And who knows, you might even have some fun along the way!
So, put on your marketing hat (don't worry; it looks great on you), and let's explore some simple and evergreen tips to improve your content strategy and get those phones ringing off the hook!
Written By: Adam Bennett | August 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you looking to improve your Facebook marketing? I know, I know—you're probably thinking, “I'm a pro at fixing leaks and keeping pests at bay, not a social media guru.” But trust me, in today's digital world, social media and content marketing are the keys to unlocking a flood of leads and sales.
In today's digital age, social media and content marketing are the keys to unlocking a flood of leads and sales. In fact, according to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times as many leads. That’s right, three times! Moreover, according to the Content Marketing Institute, over 9 in 10 B2B marketers use content to promote their brands.
But just like fixing a clogged drain, there's a right and wrong way to approach content marketing on Facebook. Don't worry; we've got your back. In this post, we'll walk you through the steps to create a Facebook marketing strategy that will make your competition green with envy (and not just because of your awesome landscaping skills). So, put on your work gloves, and let's get started.
Written By: Hannah Kilpatrick | August 07, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Did you know that according to The State of Local Marketing Research 2020 by Brandmuscle, "only 58% of partners have claimed their Google My Business Listing [now Google My Business Profile]"? They say, "Searches with local intent make up 46% of all Google inquiries and over 2 billion direct connections with local businesses." That's a lot of potential customers searching for businesses like yours! The SEO Tribunal says that "97% of people learn more about a local company via the internet."
You may be thinking, "Okay, self (no shame if you actually talk to yourself), how do I get found for these types of searches?" The bigger question is, are you ready to take the plunge into the world of local SEO? Maybe you've just started your business or realized your existing one isn't showing up well online. Or perhaps you've taken on a new role at a local service business that's been struggling because no one on the team has experience with digital marketing, and now they're counting on you to save the day.
Don't panic! This article is here to throw you a lifeline by answering some of the most common questions service area business owners have when searching the web. I'll guide you through the key concepts step-by-step so you can confidently navigate local search for your service area business. So, put on your floaties, and let's jump in!
Written By: Chad J. Treadway | July 29, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
