Did you know that according to The State of Local Marketing Research 2020 by Brandmuscle, "only 58% of partners have claimed their Google My Business Listing [now Google My Business Profile]"? They say, "Searches with local intent make up 46% of all Google inquiries and over 2 billion direct connections with local businesses." That's a lot of potential customers searching for businesses like yours! The SEO Tribunal says that "97% of people learn more about a local company via the internet."
You may be thinking, "Okay, self (no shame if you actually talk to yourself), how do I get found for these types of searches?" The bigger question is, are you ready to take the plunge into the world of local SEO? Maybe you've just started your business or realized your existing one isn't showing up well online. Or perhaps you've taken on a new role at a local service business that's been struggling because no one on the team has experience with digital marketing, and now they're counting on you to save the day.
Don't panic! This article is here to throw you a lifeline by answering some of the most common questions service area business owners have when searching the web. I'll guide you through the key concepts step-by-step so you can confidently navigate local search for your service area business. So, put on your floaties, and let's jump in!
Written By: Chad J. Treadway | July 29, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digital age, social media has become an indispensable tool for businesses of all sizes to connect with their target audience, build brand awareness, and drive growth. For small service area businesses like plumbers, roofers, landscapers, and HVAC companies, having a well-planned social media marketing strategy is more important than ever.
Did you know that 74% of people use social media to decide where to shop locally? Imagine Leak Stoppers Plumbing, a small plumbing company in Asheville, NC, struggling to attract new customers. They transformed their business by implementing a robust social media strategy, doubling their customer base in just six months. This story illustrates the immense potential that social media holds for businesses willing to invest time and effort into crafting an effective strategy.
Social media platforms offer cost-effective opportunities to build brand awareness, establish authority and authenticity, engage with customers, drive website traffic, improve search engine rankings, advertise affordably, generate leads and conversions, facilitate positive word-of-mouth marketing, and deliver excellent customer service and support.
By maintaining an active social media presence on platforms like Facebook, Instagram, X (formerly Twitter), Threads, TikTok, Pinterest, and LinkedIn, small businesses can strategically leverage influencer marketing, share valuable content, showcase their brand personality, and directly promote their products and services to their target audiences. Social media marketing is essential for attracting new customers, increasing sales, gaining insights into customer behavior, and fostering strong customer relationships and retention. Despite privacy concerns or platform changes, consistent efforts and a customized approach can yield significant returns on investment for small businesses, making social media an indispensable component of their overall marketing strategy.
Written By: Hannah Kilpatrick | July 24, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a small business, marketer, or organizational leader, understanding the demographics of each major social media platform is key for crafting effective strategies and connecting with your target audiences. With numerous social networks out there, it's crucial to focus your efforts on the platforms where your ideal customers are most active and engaged.
To help you make data-driven decisions, we've compiled the latest user demographics for seven of the hottest social apps: Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, LinkedIn, and the up-and-coming Threads. In this rundown, I'll dive into vital stats like age breakdowns, gender splits, and geographic trends.
Whether you’re a social media manager deciding where to allocate ad spend, a content creator looking to tailor your posts for each channel, or a business owner aiming to better understand your customer base, these insights will give you you a solid grasp of today's social landscape. Let’s explore the numbers!
Written By: Hannah Kilpatrick | July 22, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Are you tired of seeing your competitors dominate the search results while your website collects virtual cobwebs? Fear not, because today, we’re diving into the world of local SEO landing pages – the secret weapon that can help you attract more customers and leave your rivals in the dust.
But wait, what exactly is a local SEO landing page? Simply put, it’s a webpage designed to rank well for local search queries and convert visitors into loyal customers. Think of it as your digital front door, showcasing your services to potential clients in your area.
Now, I know what you’re thinking: “Great, another marketing task to add to my never-ending to-do list.” But trust me, investing in a well-optimized local landing page can be a game-changer for your business. Plus, after reading this post, you’ll have all the tools and knowledge you need to create a page that both search engines and customers will love.
Written By: Chad J. Treadway | July 15, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
