Are pests the only thing your marketing efforts are exterminating? In a world where every pest control company is frantically competing for the same digital real estate, traditional marketing techniques are crawling back into the spotlight – and for good reason.
The pest control industry is booming, projected to reach a staggering $42.5 billion by 2032 with a steady growth rate of 5.7% annually, according to Allied Market Research. This growth isn't just because pests are becoming more problematic – it's because smart pest control companies are discovering that the most effective marketing strategies don't just live online.
While digital marketing has dominated the conversation for years, many successful pest control operators are finding that offline marketing techniques provide unique advantages that digital simply can't match. From establishing local trust to creating tangible brand experiences, traditional marketing methods are experiencing a renaissance in the pest control industry.
In this article, we'll explore how offline marketing for pest control is making a powerful comeback and why the most successful companies are adopting a hybrid approach that leverages the best of both traditional and digital strategies. We'll uncover proven techniques that help you create meaningful connections with your local community and turn prospects into long-term customers. After all, when it comes to building a thriving pest control business, you don't want to leave any stone (or marketing channel) unturned.
Written By: Adam Bennett | Wednesday, May 21, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Picture this: It's 10 AM on a Friday, and Mrs. Johnson is frantically calling because she just discovered a battalion of cockroaches holding tactical meetings in her kitchen cabinets when she went to get her pie dish for the church potluck tomorrow. Her voice is trembling, her patience is thinner than a termite's waistline, and your response in the next 60 seconds will determine whether she becomes a loyal customer or your newest one-star Yelp reviewer.
Welcome to the high-stakes world of pest control customer support, where you're not just answering phones—you're the frontline defender against both literal and metaphorical fires. Unlike other industries where a delayed package or a glitchy software update constitutes an "emergency," your customers are dealing with genuine invasions of their personal space that often trigger visceral reactions of disgust, embarrassment, and panic.
Your communication skills aren't just nice-to-have corporate competencies; they're essential weapons in your pest management arsenal. The right phrase at the right time can transform a horrified homeowner into a relieved, loyal client who refers your company to everyone in their neighborhood watch group.
In this comprehensive guide, I've assembled 15+ battle-tested phrases specifically designed for pest control support scenarios. These aren't your generic "thank you for your patience" platitudes—these are strategic responses crafted to address the unique challenges of explaining to someone why those mysterious bites might be bed bugs or why that one-time treatment won't permanently banish every ant in a three-mile radius.
Written By: Adam Bennett | Monday, May 19, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's face it—when customers find creepy crawlies in their homes, they're not exactly in a calm state of mind. They want help FAST from someone they can trust. In today's digital world, that trust often starts with your online reviews.
According to NiceJob, a whopping 97% of people say customer reviews impact their buying decisions. That's right—nearly ALL your potential customers are checking out what others say about you before they pick up the phone. If you're not actively managing your reviews, you're letting other people control your reputation—and that's about as wise as trying to catch wasps with your bare hands. Learn more about how reviews drive growth and build trust for your pest control business.
In the pest control industry, where customers are often dealing with stressful situations, positive reviews can be the deciding factor between choosing your company or your competitor. Modern customers simply don't trust companies that have a low star rating or no reviews at all. But don't worry—this guide will give you all the tools you need to build and manage a five-star reputation that attracts customers faster than ants at a picnic.
Written By: Chad J. Treadway | Wednesday, May 14, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's face it—nobody calls a pest control company because they're having a great day. When customers reach out, they're usually dealing with unwanted six-legged (or worse, eight-legged) roommates who have overstayed their welcome. They're uncomfortable, embarrassed, and sometimes downright terrified.
That's why exceptional customer service isn't just nice to have in pest control—it's absolutely essential.
According to research by McKinsey & Company, improving customer service increases sales by 2 to 7% and boosts profitability by 1 to 2%. When you provide excellent customer service, you're not just eliminating pests; you're actively driving revenue and increasing customer loyalty.
It's like I always say: in pest control, you're not just killing bugs—you're creating peace of mind. And that peace of mind is worth its weight in gold... or at least in recurring service agreements!
Written By: Chad J. Treadway | Monday, May 12, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
