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Before I answer the question posed in the title of this post, think let me ask you, dear reader, a couple of questions. Do you check reviews before you visit or reach out to a business? Have you ever found yourself favoring one business over another due to their online reviews?

I am sure you could answer yes to both of these questions. Now back to the question I posed in the title of this post and its accompanying answer, which is overwhelming YES! Yes, Google Reviews will help your both general SEO and Local SEO.

Now, this begs the question of how do these local businesses show up on the search results pages (SERPs) in the first place? Well, that’s Local Search Engine Optimization (SEO) at work.

In this article, I will help you better understand what local SEO is and its benefits. I’ll also show you how to use Google reviews SEO to improve your local rankings.

Way back in 2012, when I started with Cube Creative Design, my business partner introduced me to podcasts.  At the time, I resisted them because, frankly, I hated talk radio, and I thought that was all they were. People were going on and on about nothing! I, however, came around to the idea and started listing to a few here and there.

As time went by, I became more and more obsessed with them. I didn’t realize it at the time, but I was participating in “Automobile University.” Automobile University isn’t a university that you learn about automobiles but rather a phrase coined by Zig Ziglar. Zig Ziglar was an author, salesman, and motivational speaker who encouraged people to use their drive time to listen to “books on tape” or CDs. Podcasts were and still are a modern way of listening to relevant topics to me.

Now, like anything else, I have seen shows come and go, and as my position has changed over the years here at Cube Creative Design, so have my podcast choices. However, here is my current must listen to podcast list, along with links to the show themselves:

Local search engine optimization (also called Local SEO) is like most other search engine optimization (SEO) techniques. It seeks to enhance the traffic to a site or a page on the Internet through targeted keyword usage in the search engines (Google, Bing, Duck Duck Go). However, the real key to local search engine optimization and the reason why it is one of the most effective strategies to marketing is that it can be done relatively easily. 

If you are a privates school that has invested thousands of dollars into the design and development of your website, it is likely to be a huge part of your marketing strategy and online presence. It is imperative that your website attracts new leads for your school. Unfortunately, most school websites barely convert.