Picture this: It's 10 AM on a Friday, and Mrs. Johnson is frantically calling because she just discovered a battalion of cockroaches holding tactical meetings in her kitchen cabinets when she went to get her pie dish for the church potluck tomorrow. Her voice is trembling, her patience is thinner than a termite's waistline, and your response in the next 60 seconds will determine whether she becomes a loyal customer or your newest one-star Yelp reviewer.
Welcome to the high-stakes world of pest control customer support, where you're not just answering phones—you're the frontline defender against both literal and metaphorical fires. Unlike other industries where a delayed package or a glitchy software update constitutes an "emergency," your customers are dealing with genuine invasions of their personal space that often trigger visceral reactions of disgust, embarrassment, and panic.
Your communication skills aren't just nice-to-have corporate competencies; they're essential weapons in your pest management arsenal. The right phrase at the right time can transform a horrified homeowner into a relieved, loyal client who refers your company to everyone in their neighborhood watch group.
In this comprehensive guide, I've assembled 15+ battle-tested phrases specifically designed for pest control support scenarios. These aren't your generic "thank you for your patience" platitudes—these are strategic responses crafted to address the unique challenges of explaining to someone why those mysterious bites might be bed bugs or why that one-time treatment won't permanently banish every ant in a three-mile radius.
Written By: Adam Bennett | Monday, May 19, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's face it—your alumni are quite possibly your school's most valuable untapped resource. These former students have experienced your educational offerings firsthand, potentially have children who need education, and may possess both the means and motivation to support your institution. Yet many private schools treat alumni relations as an afterthought, relegating it to occasional newsletters and annual fund solicitations.
This approach is about as effective as trying to fill a swimming pool with a coffee mug. Today's competitive educational landscape demands a sophisticated, strategic approach to alumni engagement that recognizes graduates not merely as potential donors but as lifelong community members with diverse ways to contribute to your school's ongoing success.
In this guide, we'll explore comprehensive strategies for building a robust alumni relations program that delivers tangible benefits to both your institution and your graduates. From database management fundamentals to cutting-edge digital engagement tactics and meaningful program development, you'll discover actionable approaches that can transform occasional participants into passionate school advocates.
Written By: Adam Bennett | Monday, May 19, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
To manage a home service team effectively in today's rapidly evolving market, you need to ensure they operate like a well-oiled machine. This means keeping technicians and service staff up to date with the latest industry trends, utilizing advanced technology, and providing them with the right tools to help them work efficiently.
Here are ways your home service business can strengthen its team by implementing training and management strategies aligned with the key trends of 2025.
Written By: Adam Bennett | Monday, May 19, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In 2025, digital marketing is experiencing unprecedented growth and transformation. Global digital advertising spend is projected to reach over $765 billion, marking a 10.1% increase from the previous year. This surge is driven by the widespread adoption of artificial intelligence (AI), personalization strategies, and the proliferation of digital platforms.
AI has become integral to marketing, enabling hyper-personalized experiences that resonate with consumers. Approximately 75% of consumers are more likely to purchase from brands that deliver personalized content. Moreover, the rise of AI-powered search tools like ChatGPT and Google's Gemini is reshaping how consumers seek information, leading to the emergence of Generative Engine Optimization (GEO) as a new strategy for enhancing visibility in AI-generated responses.
Photo by Marvin Meyer on Unsplash
Social media continues to dominate the digital landscape, with over 5 billion active user identities worldwide. Platforms like Pinterest have seen significant growth, reporting a 16% year-over-year revenue increase to $855 million in Q1 2025, driven by AI-enhanced personalization and a focus on Gen Z engagement.
As businesses navigate this dynamic environment, integrating AI, embracing personalization, and optimizing for new search paradigms are essential strategies for success in the digital age.