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Gmail started using a “promotions” tab in 2013 to help users sort important emails from promotional emails and social media emails. Since then, there has been a huge reduction in users' spam complaints and a lower read rate of commercial, promotional emails. This is due to many users ignoring the two tabs and staying in their inbox.

The way Gmail delivers to these tabs is constantly changing based on variable data, sender information, email content, and recipient engagement. Not all Gmail users pay attention to these special tabs, and some have disabled them altogether. Many users stay in the primary inbox tab, but many users still check the promotions tab for important emails.

You may find this shocking, but most commercial cleaning companies aren’t utilizing their website to generate viable leads. Unfortunately, there is a stark reality between the number of possible leads generated each month and the percentage of commercial cleaning companies that can accurately track marketing ROI.

Cube Creative Design is an inbound marketing agency specializing in the commercial cleaning industry. We recognize that not all marketing initiatives can be performed immediately. To help you out, we have compiled a list of three quick marketing techniques that you or anybody on your team can implement in about 30 minutes. 

I make no qualms about it. I have never felt like I was a strong writer. Working with the written word was never my strong suit in school and don’t get me started on my lack of spelling skills. Had it not been for spell check and Google being invented, I would be sunk! Therefore, I am constantly searching for any application that can help me overcome my writing deficiencies. Without further adieu, here are five writing assistant apps or websites to help you write better.

Marketing automation refers to the use of software to automate marketing actions. Marketing teams use such technology to automate repetitive tasks, such as social media ads and emails. Automation of marketing tasks allows marketers to streamline the overall process of marketing. 

Marketing automation gives many benefits, including:

• Fast accomplishment of time-consuming tasks
• Generation of more and better-qualified leads
• Multichannel view of prospect behavior
• Alignment of sales and marketing objectives
• Increased lead conversion and ROI