Blog

At some point, a company will face rebranding, usually after a few years of finding a niche and target audience base that necessitates a change in look and feel. The process can be exciting, but without an understanding of the process, it can prove to be challenging if you don’t ask the right questions. Here are nine questions to answer when considering rebranding.

1. Why are we rebranding?

This may be an obvious question, but it is often overlooked by most businesses. Don't rebrand just because you want to rebrand. Is there a solid reason for changing the company's brand; will it bring in new customers or convey a new message about your services and offerings? If you can't think of an excellent answer to this question, it may not be time to rebrand.

When explaining search engine optimization (SEO) to potential clients, I like to use two analogies. The first is that SEO is like a chess game with Google. The other is that it is also like running a marathon.

Like in chess, you need to think several moves ahead and have a strategy. With SEO, we have to make a move and then wait for Google to respond to the changes we made and determine our next move. Most of the time, we know how the search engines will respond but not every time. Enter the algorithms updates, in other words, when the search engines change how they are ranking sites based on various criteria.

Though blogging was once primarily a vehicle for people to share stories and opinions from their personal lives, it has become an important part of marketing and relationship building for small businesses.

Effective blogging can help your build trust with potential customers and provide and extra level of customer service for your existing clients. It is also an important tool for generating new content for SEO and social media. In this article, we will discuss fivereasons blogging is vital for small businesses. 

You have probably seen a small business that impressed you for doing well despite its location. We have all also seen businesses open and thought to ourselves, "I hope they make it, but that building is cursed." In some industries, location is everything. Though your location on the internet is not necessarily important, the principle remains, you want your small business to be visible to your potential clients.