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No one wants their website hacked. As web developers and website hosts, we do our best to prevent it from happening. However, it seems inevitable that hackers will strike, and even government is not immune. No matter the size of your business, you need to be risk-averse and have a risk management plan in place so that if and when it happens, you are ready to get the website working again as soon as possible.

Chances are you have heard the phrase “content is king.” It makes perfect sense: people want information before they make decisions or form opinions. So, where does this content originate? What happens if you’re not a writer or particularly good at marketing? What happens when your audience tunes you out?

Larger companies may have the resources to invest in an in-house content creator(s). Smaller businesses typically don’t have the resources to bring on an extra person. Regardless of whether you have the staffing to create your own branded content, there is a content bottleneck that prevents content from getting to clients as fast as you’d like. The top five content bottlenecks we typically hear are, I don’t know-how, a lack of time, inability to produce enough, inability to produce the right kind of content or a lack of budget.

Recently we had a couple of clients who wanted to move their services to another vendor. This may not seem like a big deal, but moving your website or performing a website migration can be a bigger task than one might think. This is especially true if you have engaged in any type of content marketing. In this post, I want to provide you with four examples of clients who moved, the mistakes they made, and how they could have been remedied and provide you with a checklist of what you should do and look out for if you want to move your website and marketing efforts to another agency.

You may be familiar with the VCP process. It is a business idea that says Visibility leads to Credibility, which should lead to Profitability. If you are doing what you should do with your content marketing efforts for your private school, then you have the visibility down. To help bolster your credibility, you can use parent and student testimonials.