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Let’s face it, we live in a world where the internet isn’t a luxury anymore but, dare I say, a necessity (ask my son, and he will tell you it is a necessity) in the same sense that electricity is. We, as internet users, will consume on average 6 hours and 30 minutes each day (Bond Cap, 2019).

No one would think that a business owner would put having a website or at least “creating a website” at the top of their to-do list. Depending on the study and survey, on average less than 50% of small businesses actually have one (CNBC 2017). Many small business owners try to use substitutes for a website, such as the Yellow Pages online, a Facebook page, or some other form of “free” social media. 

Looking at the same CNBC/SurveyMonkey, they found that: 

• 55 percent of small-business owners say they have a business website
• 50 percent say they have a business Facebook page
• 21 percent say they have a business Twitter account

While these statistics might be shocking to some, we see them every day. A website will give your small business more visibility and credibility it needs to thrive.

Before I move on and address the five reasons you need an online presence, let me address those business owners who only have a social media page as “their website.” Your social media page isn’t your website, not even close! While it is a common misconception, you must think about it like this. Social media platforms are simply rented spaces.

At Cube Creative, the staff and I work with small businesses, many of which are family-owned and operated. To be a successful family business, you need to be vigilant when looking at the present and the future. Here are five crucial questions that you and your family need to address:

The journey that starts from accessing your target market to invoking your target market to procure your service or product is quite frankly long and arduous. In the case of private schools, you have a very specific niche. Your market is wide and profitable but tapping into the market is easier said than done.

However, that should not discourage you from fully optimizing the resources at your disposal. The journey is long, but the results are outstanding. Your first and quite ready resource at your disposal is your enrollment funnel. Just like any industry funnel, it is made to improve your process and possibly maximize on profits.

The only difference is that different industries have different issues they want to solve through their funnel. In terms of the private school industry, here is your specialized enrollment funnel. Its main aim is to actualize admissions and increase your student body.

But first, lets start with the basics—the introductory part of the marketing textbook.

Far too often, entrepreneurs leave money on the table, prospects, and clients in the dark by failing to drive traffic to their business. They think that having a social media page or just a website is good enough to make the phone ring or bring business through the door. 

If you want to get an edge as a small business owner, you should be formulating and utilizing a creative content plan that focuses on local search engine optimization. This includes: