Blogging is a hugely versatile digital marketing activity. Yet, most marketers and SMB owners limit their use of blog posts to attract awareness-stage consumers to their websites.
Sure, using blogging in combination with SEO to maximize high-quality website traffic is a great way to boost brand and product awareness — especially if you consider that 51% of all content consumption comes from organic search and that the most effective content formats include short-form and long-form articles.
Nonetheless, that doesn't mean you should neglect your company blog's role in nurturing leads and creating sales. With the right approach, producing and publishing blog content can benefit your brand during every sales funnel phase, helping you easily reach your conversion goals.
So, if you're looking to up your digital marketing strategy to make it easier to attract, engage, convert, and retain customers, here's how to use your company blog to reach your goals.
In today’s digital-first world, small businesses face tough competition in capturing the attention of potential customers online. One of the most effective ways to improve visibility and build credibility is through local citations. Local citations are mentions of your business’s name, address, and phone number (NAP) on websites, local directories, social platforms, and other online resources. These citations play a crucial role in boosting your business’s local search engine optimization (SEO) efforts, helping you to attract more customers from nearby areas.
In this article, we'll delve into why local citations are vital for small businesses and how they can help you grow your local presence.
It is common knowledge that people perform searches on the internet before they make purchases. So, you will want to be at the top of the list when your clients receive their results, and you can do this by using SEO tips and tricks for B2B clients. These tips and tricks will make it easier for you to find new customers, suppliers, or partners within your industry.
As a small service area business owner, your website is your digital storefront, and it’s crucial to keep it in top shape to attract and retain customers. In this blog post, we’ll explore seven essential areas to focus on when budgeting for your website’s future, ensuring that your online presence remains a powerful tool for growing your business.
Written By: Chad J. Treadway | Wednesday, October 02, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.