Let's face it – running a pest control business is already a battle against unwanted critters. The last thing you need is to wage war against wasted advertising dollars, too. As a savvy pest control business owner, you know your marketing budget needs to work as hard as you do, strategically reaching prospective customers who are actively trying to evict their six-legged tenants. That's precisely where a Google Ads management company like Cube Creative Design enters the picture (much like you enter homes with your spray gun of justice).
We at Cube Creative Design specialize in pest control digital marketing, turning Google Ads into your virtual technician – one that works 24/7, driving leads to your business. From meticulously selecting and fine-tuning keywords to crafting high-converting ads and landing pages, we ensure your advertising dollars aren't just being sprayed around like an amateur with a fogger. Our team strategically targets relevant traffic and transforms curious searchers into loyal clients who'll call you every time they see something crawling across their kitchen floor. With our expertise managing your campaign, you can focus on what you do best – making homes uninhabitable for pests (but perfectly comfortable for humans).
Written By: Chad J. Treadway | Wednesday, March 26, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's face it - running PPC ads for your home service business can feel like throwing money into a black hole. You're getting billed for clicks whether someone books a service call or not, and if your ads aren't performing well, you'll watch your budget disappear faster than a plumbing emergency on a holiday weekend.
But here's the thing: profitable PPC advertising isn't rocket science. It's more like fixing a leaky faucet - you just need the right tools and know-how to get the job done. This guide will help you understand PPC ads, avoid costly mistakes that drain your budget, and implement strategies that actually work for service businesses.
Written By: Adam Bennett | Wednesday, March 26, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Many developers do not care about SEO when developing their sites, but search engine optimization (SEO) is critical for driving traffic to sites, as traffic converts better than users arriving by other means. However, it can have an important impact on visibility on the search results page and the user experience. Depending on the site, if done properly, developing with SEO best practices in mind allows for the developer to make sites that rank and are helpful to the user.
This article dives into the how of web development’s influence on SEO and actionable advice to improve upon them in order to make the site more discoverable. Technical SEO is an opportunity regardless of whether developers are building a site from scratch or modifying an existing one.
In the pest control industry, catching new customers isn't nearly as valuable as keeping the ones you already have from scurrying away. While many business owners focus on attracting new clients, the real money is in retention. After all, it costs five times more to attract a new customer than to keep an existing one—that's not just pocket change, that's money flying out the window faster than termites can destroy a wooden foundation.
What's the big deal about pest control customer retention? For starters, a 5% increase in customer retention can boost profits by 25-95% (Source: Harvard Business Review). If that doesn't bug you (in a good way), consider this: your existing customers are 50% more likely to try new services and spend 31% more compared to new customers (Source: Vena). Talk about creating a buzz for your business!
But here's the real kicker—in the pest control industry specifically, recurring revenue is the backbone of financial stability. One-time treatments might seem lucrative, but they're just a quick fix. The real gold mine? Those monthly, quarterly, or annual contracts keep your schedule full and your revenue predictable.
Written By: Chad J. Treadway | Monday, March 24, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.