Want to bring in more leads and sales in 2024? The place to start is with a stunning yet functional website, perfectly tuned to your business. According to research by Stanford University, 75% of users admit to making judgments on a company’s credibility based on the company’s website design.
Let’s face it: Your website is often your first impression on potential clients.
So, if your site feels dated or isn’t converting visitors, this is the year for a facelift! Here are five essential tips to get you started:
Written By: Chad J. Treadway | Monday, December 04, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your meta description hugely impacts getting users to click on your site from search engine results pages (SERPs). Meta descriptions are HTML attributes that concisely summarize a web page's content in about 160 characters. They appear directly below the blue clickable links in search engine results pages (SERPs), influencing whether searchers will click on your site.
A compelling meta description can improve click-through rates. According to a study by Ignite Visibility, over 6 out of 10 respondents said the description had the most significant impact on their decision to click a result. On the other hand, weak meta descriptions can negatively impact click-throughs and prevent you from capitalizing on that free organic traffic from search.
This post will explore what makes a good meta description and provide tips to write ones that convince searchers that your page contains the answers they seek.
Written By: Chad J. Treadway | Monday, November 27, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
With the rise of SEO, a range of software tools have emerged to help website owners, marketers, and agencies optimize pages and track performance. Choosing the right SEO tools for your strategy can be overwhelming, with so many options to evaluate.
The goal of this post is to provide an overview of the must-have SEO tool categories and top options in each for accomplishing essential SEO activities. We'll be covering tools focused on:
Written By: Adam Bennett | Wednesday, November 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a small business owner, creating an online presence that can help you build your brand and engage with your clients is essential. Social media provides an excellent platform for doing just that - allowing you to connect and interact with current and potential clients in meaningful ways.
According to Statista, approximately 4.89 billion people worldwide are estimated to use social media, highlighting its vast reach and potential audience for small businesses.
However, managing accounts across multiple networks can be overwhelming. To make things easier, I’ve compiled ten tips below for small businesses looking to use social media channels more effectively and efficiently!
Written By: Hannah Kilpatrick | Wednesday, November 15, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
