In today’s competitive business landscape, small service area businesses must have a solid marketing plan that sets objectives and aligns them with the company’s overall goals. The key to success is defining clear, measurable, and achievable marketing objectives that reflect your business’s vision and appeal to your target audience.
In this blog post, we will break down the essential elements of effective marketing objectives for small service area businesses. We will explore what SMART objectives are, why they are necessary, and what types of objectives businesses can set to improve customer acquisition, retention, engagement, and revenue.
Written By: Chad J. Treadway | April 10, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Did you know that over 60% of web traffic comes from mobile devices? Additionally, over 9 out of 10 internet users access the internet using a mobile phone. Therefore, optimizing your website for these types of users is crucial. Mobile-friendly or responsive web design is the de facto standard now. It offers an excellent solution with its ability to adapt a website’s content, layout, and functionality across any screen size. Implementing this type of design using the Joomla! CMS (Joomla) system allows your website numerous advantages. These include improved user experience, enhanced search engine optimization performance, and increased accessibility for viewers in different countries and cultures.
In this blog post, we’ll discuss how adopting responsive web design built with the Joomla! CMS can help mobile users access high-quality small business and private school websites that perform well on their devices.
Written By: Chad J. Treadway | April 08, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Having an online presence through a well-designed website is mission-critical for modern businesses aiming to reach new audiences and drive revenue in our digital age. Studies show that over half of small business owners fail to leverage websites despite their power to boost visibility; instead, they use social media pages.
As we’ll explore through 8 key benefits, an optimized website designed with users and revenue in mind can become the backbone of a thriving business in today’s landscape. Creating one better position for brands to discover new markets, convert leads, keep customers informed, and sustain growth for the long term.
Are you struggling to attract new customers and grow your small business? In today’s digital world, a well-designed website is no longer optional - it’s essential.
Studies show over half of small business owners don’t have websites, missing out on a powerful tool to reach new audiences and boost revenue. But don’t worry; it’s never too late to jump on board!
Here are eight reasons why your business needs a website (and how it can help you stand out!):
Written By: Chad J. Treadway | March 18, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Memes have become an essential part of internet culture and marketing. 94% of marketers have used memes in their campaigns, and 78% agree that memes improve social media engagement (Source: HubSpot).
However, with great marketing power comes great legal responsibility. Using memes without proper rights or attribution can put your business at risk. This post will explore how small businesses can tap into trending memes legally and strategically.
Written By: Hannah Kilpatrick | February 27, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
