If you run a home service company, you already know the pattern. Summer is chaos. Fall starts to cool off. And then somewhere around late October, you look at the schedule and wonder where everybody went. It is like your phone forgot how to ring.
Every home service business deals with some version of this. HVAC companies see it in spring and fall. Roofers feel it in winter. Landscapers watch it happen as soon as the first frost hits. The slow season is not a surprise. But for some reason, most business owners wait until they are staring at an empty calendar before they start doing something about it.
That is the wrong approach. The time to build your slow season marketing strategy is right now, while you are still busy. Think of it like changing the oil in your truck. You do not wait for the engine to seize. You do it on schedule so everything keeps running.
Written By: Chad J. Treadway | Tuesday, June 02, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Here is a question every home service business owner should ask themselves: When was the last time you watched a video to learn how to do something? Yesterday? This morning? Your customers are doing the same thing; they just happen to be watching videos about plumbing problems, HVAC installations, and roof repairs.
Video is not optional anymore. It is how homeowners research, evaluate, and choose service companies. And the best part? You do not need a film crew. You need a phone, a willingness to show your work, and about 60 seconds of your time.
This post covers exactly how home service businesses can use video across the three platforms that matter most: YouTube, Google Business Profile, and social media. No theory. No expensive production advice. Just practical steps you can start this week while your crews are already out on job sites.
Written By: Chad J. Treadway | Tuesday, May 26, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your competitors are posting on social media. Some of them are posting well. And the ones doing it right are getting calls from homeowners who never even saw your truck drive by. Suppose that bothers you, good. It should. Because social media is not just for brands with marketing departments and content calendars pinned to the wall. It works for home service companies with five trucks and a shared office, too. You just need the right approach.
The problem is not that social media doesn't work for home service businesses. It does. The problem is that most service company owners treat it like an afterthought. A random post here, a shared meme there, then radio silence for three weeks. That is not a strategy. That is a waste of your time.
This post breaks down how to build a social media presence that actually produces results, even if your budget is closer to zero than it is to $1,000 a month.
Written By: Hannah Kilpatrick | Tuesday, May 19, 2026
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Every home service business has a story. The problem is, most of them never tell.
You are out there every day solving real problems for real people. A family's furnace dies at 2 a.m. in January, and your tech shows up, fixes it, and saves the night. A first-time homeowner finds a sewer line backup the week they move in, and your crew handles it professionally and at a fair price. These are not just jobs. They are stories. And they are the most powerful marketing tool you are not using.
This post is about storytelling for service businesses, not the kind that requires an ad agency or a creative writing degree. The kind that turns your actual work into content that builds trust, creates emotional connections, and wins you more customers.
Written By: Chad J. Treadway | Tuesday, May 12, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.