Pest Control Marketing That Actually Works Podcast
Organic traffic is down 27% year over year and AI search is now picking who gets the call.
Expanding into a new city is a brand-new business problem, not a marketing problem.
92 to 93 percent of pest control sites don't show pricing, even though it's the number one question buyers have.
Most pest control companies lose 70 to 80 percent of their leads after the first contact.
Your Google Business Profile is set up. You've added photos, picked categories, and posted updates.
Most pest control owners are measuring social ads wrong.
Most pest control operators pause their marketing when business picks up in the summer. That pause builds a revenue cliff they hit every fall. In this episode, Adam and Elisabeth break down why stopping and restarting costs more than maintaining momentum, and lay out three low-effort strategies to keep your pipeline full during busy season.
Most pest control companies treat termites, bed bugs, and wildlife like afterthoughts on their website. One paragraph each, buried under a services page, and they wonder why the calls don't come in. In this episode, Adam, Elisabeth, and Chad break down why specialty services need their own marketing playbook.
Your website might be losing leads before anyone picks up the phone. In this episode, web project specialist Emily Porter joins Adam and Elisabeth to explain why site speed is a lead generation issue, not just a tech issue.