Pest Control Marketing That Actually Works Podcast
Most pest control owners treat Q4 as the off-season. Marketing gets cut, and spring starts from zero. In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway lay out the Harvest, Hold, Plant Plan, a way to use November through January so spring shows up on its own.
Most pest control companies think they have a lead problem. In this episode, we make the case that they have an answering problem. One of our clients took more than 500 calls last quarter. Miss just one in four, and that's about $4,000 a month going to the next company on Google.
Most pest control companies can build a marketing calendar. Very few can keep one running. In this episode, Adam Bennett and Elisabeth Pallante explain why calendars built in January are usually dead by March.
Pest control owners keep asking how many leads it takes to land one customer. In this second Listener Q&A, Adam Bennett and Elisabeth Pallante argue it's the wrong question.
Most pest control companies close a sale, do the job, and move on. The customer you just served is five to seven times cheaper to sell to again than a stranger you've never met. But most operators never make the second offer.
Chad Treadway has audited over 200 pest control websites. When we ran seven of them through the Cube Score, our own grading tool, the results didn't go the way we expected. A five-location operation with 1,500 reviews scored 136.
Your website is built for homeowners, and that's exactly why property managers skip you.
Your pest control website gets traffic. The question is whether that traffic turns into phone calls and booked jobs. In Episode 36, Adam Bennett, Elisabeth Pallante, and web project specialist Emily Porter walk through the Conversion Stack, a five-layer framework for diagnosing exactly where your website loses visitors between landing and converting.
Everybody in pest control calls fall the slow season, so everybody spends less in it. That's backwards. Demand doesn't drop in October, it moves indoors, and rodent work carries higher urgency and a higher ticket than most of what you sell in July.