Pest Control Marketing That Actually Works Podcast
Most pest control operators pause their marketing when business picks up in the summer. That pause builds a revenue cliff they hit every fall. In this episode, Adam and Elisabeth break down why stopping and restarting costs more than maintaining momentum, and lay out three low-effort strategies to keep your pipeline full during busy season.
Most pest control companies treat termites, bed bugs, and wildlife like afterthoughts on their website. One paragraph each, buried under a services page, and they wonder why the calls don't come in. In this episode, Adam, Elisabeth, and Chad break down why specialty services need their own marketing playbook.
Your website might be losing leads before anyone picks up the phone. In this episode, web project specialist Emily Porter joins Adam and Elisabeth to explain why site speed is a lead generation issue, not just a tech issue.
Video converts better than any other content type—and most of your competitors still have no video presence.
Most pest control operators are spending money on marketing every month without knowing which channels are actually producing customers. They have a gut feeling — Google seems to be working, Facebook maybe less so — but no real data to back it up. That gap costs them more than they realize.
Instagram reels are getting 5-10x more reach than photos—and that window won't stay open forever.
Most pest control companies know they need more Google reviews. They just never build a system to get them consistently — and a competitor who does will outrank them within a year.
If you're running Google Ads for your pest control company and not seeing results, the problem is almost never the ads themselves. It's what's happening before and after the click.
If you're a small pest control company competing against bigger budgets, you have an advantage: you can be creative, nimble, and hyper-local in ways big companies cannot. A $200 Little League sponsorship can outperform a $50,000 TV campaign when you reach the right people.