Not sure which source your conversions are coming from?
Google Analytics can help you solve that dilemma.
In Google Analytics 4 (GA4), data is collected and categorized to help marketers assess how users arrive at a site, which performance metrics are strongest, and where adjustments might be needed.
This comparison of organic and paid methods can help teams prioritize tasks, allocate marketing budgets wisely, and understand how each channel contributes to company objectives.
SEO typically involves strategies like publishing keyword-focused content, optimizing website performance, and building a strong backlink profile.
Paid traffic often involves managing campaigns in Google Ads or similar advertising networks.
Let’s dive into how to analyze SEO vs paid traffic in Google Analytics 4.
Every business nowadays needs a website because word of mouth can only take you so far. If you want your business to keep operating, you need some way for people to find it, and a website is a great way to do that. However, there’s more involved than simply creating a page and getting it published online.
Users are very fickle creatures, and a website must perform efficiently.
47% of users won’t wait longer than two seconds for a website to load. (Source: Kissmetrics)
Finding the right hosting for small business is vital if you don’t want to risk losing potential visitors.
Social media has always been an effective marketing tool, with hundreds of millions of businesses using this channel to generate most of their profits. However, it is just as stressful as it is profitable.
Talk about racking up dozens of content to engage your audience, managing followers’ comments, and responding swiftly to queries from potential leads or customers in your inbox. You might sometimes end up hiring extra hands outside your marketing budget just to keep things moving.
But AI Chatbots are changing that narrative as we speak. You can now automate most of these tasks, leaving only the core ones to your supercharged teams. In this article, we’ll discuss the impact of Chatbot AIs on social media and how your business can take advantage of this smart innovation to scale overall revenue.
From artificial intelligence to augmented reality, the world we live in is increasingly mediated by technology. Whether we’re shopping or socializing, the internet plays a fundamental role in our daily lives, and domain names are the portals people use to find their favorite brands online.
Domain names are virtual real estate, and no less important than the choice of location for a physical store. Just as physical location determines passing traffic and, with a prestigious address like Madison Avenue, denotes trust and prestige, a strong domain name helps customers find you and put their faith in your business and products or services.
Domain name is an important early consideration for new businesses and new domain name research reveals everything you need to know to choose the right domain, first time. Here’s how to get your business off to the strongest start in 2025.