Did you know that non-compliance with email marketing regulations can result in fines of up to $43,792 per violation? That's enough to make any small business owner break out in a cold sweat! But fear not because prioritizing email marketing compliance doesn't have to be a daunting or expensive task. In fact, it can actually help you build trust with your subscribers and grow your business in the long run.
Now, I know what you might be thinking: "Email marketing compliance sounds like a lot of work and money!" But here's the thing: compliance doesn't have to be expensive or time-consuming. By understanding the regulations, implementing simple best practices, and using the right tools, you can easily stay on the right side of the law without breaking the bank.
Another common misconception is that email marketing compliance is only important for big corporations. However, small businesses are just as liable for non-compliance as their larger counterparts. In fact, prioritizing compliance can give you a competitive edge by demonstrating your commitment to protecting your subscribers' privacy and building trust with your audience.
So, let's explore the world of email marketing compliance and how you can stay on the right side of the law while still reaping the benefits of this powerful marketing tool.
Written By: Adam Bennett | June 19, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's be real: as a service area business owner, you know that social media is a total game-changer for connecting with your local community and growing your business. But let's face it, many service area businesses are still treating social media like a static website. Not cool, right? Don't worry, though! In this post, we'll dive into ten proven strategies to help you slay the social media game and take your business to new heights. I will even share some common mistakes, recommendations, and break out my crystal ball for some future trends.
Written By: Hannah Kilpatrick | June 17, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Imagine this: You’re a plumber and just fixed a leaky pipe for Mrs. Johnson down the street. You’re feeling pretty good about yourself, but then you remember that you need more customers to keep your business from going down the drain. You’ve heard about this thing called SEO, but it sounds like a foreign language. Fear not, my friend! I’m here to break down the technical side of SEO and help you get your business in front of more people online.
Before we get started, let me share a couple of “Did You Knows:”
- Did you know that according to Klarna’s 2023 report, just over 2 out of every 5 shopping experiences start with a search engine? They also found that just over 6 out of 10 Millennials and over 5 out of 10 Gen Z'ers globally would opt for only shopping online if they had to choose.
- Did you know in a 2019 BrightEdge Research report, they stated that “Organic Search share of traffic increased to 53.3% on average across industries.”
Now, I know what you’re thinking: “I’m a plumber, I don’t have a retail store, and I’m not some tech guru!” But don’t worry, you don’t need to be a coding wizard to implement these technical SEO best practices. Just follow along, and I’ll guide you through the process.
Written By: Chad J. Treadway | June 12, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you tired of constantly churning out new content to keep up with the ever-changing marketing trends? Well, I’ve got some good news for you: evergreen content is here to save the day (and your sanity)!
You might be thinking, “What the heck is evergreen content, and how can it help my (insert your industry) small business?” Don’t worry; I’ve got you covered.
Evergreen content is like that trusty ol’ plunger in your toolkit—it’s always there when you need it and gets the job done without a fuss. In the marketing world, evergreen content is any content that remains relevant and supports your business growth with minimal changes over time.
Written By: Chad J. Treadway | June 10, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
