Are you a local service area business? Are you ready to take your content marketing game to the next level? As a small business, you might think, “I'm too busy recharging air conditioners, fixing water leaks, chasing pests, or making sure my customers' homes are spotless. Who has time for content marketing?”
But here's the thing: content marketing is no longer optional. It's a must-have for any local service area business looking to attract, engage, and retain customers in today's digital age. The good news? You don't need a massive marketing budget or a team of creative geniuses to make it work.
With a few simple tweaks to your content marketing strategy, you can engage your local audience, drive more traffic to your website, and establish yourself as the go-to expert in your field. And who knows, you might even have some fun along the way!
So, put on your marketing hat (don't worry; it looks great on you), and let's explore some simple and evergreen tips to improve your content strategy and get those phones ringing off the hook!
Written By: Adam Bennett | Monday, August 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you looking to improve your Facebook marketing? I know, I know—you're probably thinking, “I'm a pro at fixing leaks and keeping pests at bay, not a social media guru.” But trust me, in today's digital world, social media and content marketing are the keys to unlocking a flood of leads and sales.
In today's digital age, social media and content marketing are the keys to unlocking a flood of leads and sales. In fact, according to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times as many leads. That’s right, three times! Moreover, according to the Content Marketing Institute, over 9 in 10 B2B marketers use content to promote their brands.
But just like fixing a clogged drain, there's a right and wrong way to approach content marketing on Facebook. Don't worry; we've got your back. In this post, we'll walk you through the steps to create a Facebook marketing strategy that will make your competition green with envy (and not just because of your awesome landscaping skills). So, put on your work gloves, and let's get started.
Written By: Hannah Kilpatrick | Wednesday, August 07, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Did you know that according to The State of Local Marketing Research 2020 by Brandmuscle, "only 58% of partners have claimed their Google My Business Listing [now Google My Business Profile]"? They say, "Searches with local intent make up 46% of all Google inquiries and over 2 billion direct connections with local businesses." That's a lot of potential customers searching for businesses like yours! The SEO Tribunal says that "97% of people learn more about a local company via the internet."
You may be thinking, "Okay, self (no shame if you actually talk to yourself), how do I get found for these types of searches?" The bigger question is, are you ready to take the plunge into the world of local SEO? Maybe you've just started your business or realized your existing one isn't showing up well online. Or perhaps you've taken on a new role at a local service business that's been struggling because no one on the team has experience with digital marketing, and now they're counting on you to save the day.
Don't panic! This article is here to throw you a lifeline by answering some of the most common questions service area business owners have when searching the web. I'll guide you through the key concepts step-by-step so you can confidently navigate local search for your service area business. So, put on your floaties, and let's jump in!
Written By: Chad J. Treadway | Monday, July 29, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digital age, social media has become an indispensable tool for businesses of all sizes to connect with their target audience, build brand awareness, and drive growth. For small service area businesses like plumbers, roofers, landscapers, and HVAC companies, having a well-planned social media marketing strategy is more important than ever.
Did you know that 74% of people use social media to decide where to shop locally? Imagine Leak Stoppers Plumbing, a small plumbing company in Asheville, NC, struggling to attract new customers. They transformed their business by implementing a robust social media strategy, doubling their customer base in just six months. This story illustrates the immense potential that social media holds for businesses willing to invest time and effort into crafting an effective strategy.
Social media platforms offer cost-effective opportunities to build brand awareness, establish authority and authenticity, engage with customers, drive website traffic, improve search engine rankings, advertise affordably, generate leads and conversions, facilitate positive word-of-mouth marketing, and deliver excellent customer service and support.
By maintaining an active social media presence on platforms like Facebook, Instagram, X (formerly Twitter), Threads, TikTok, Pinterest, and LinkedIn, small businesses can strategically leverage influencer marketing, share valuable content, showcase their brand personality, and directly promote their products and services to their target audiences. Social media marketing is essential for attracting new customers, increasing sales, gaining insights into customer behavior, and fostering strong customer relationships and retention. Despite privacy concerns or platform changes, consistent efforts and a customized approach can yield significant returns on investment for small businesses, making social media an indispensable component of their overall marketing strategy.
Written By: Hannah Kilpatrick | Wednesday, July 24, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
