Imagine this: You've poured your heart and soul into building your small service area business, only to discover that an employee you trusted has been stealing from you. This is not just a hypothetical scenario; it's a harsh reality for many businesses. In fact, according to a survey by the Internal theft, or employee theft, refers to any instance where an employee steals from their employer. This can include cash, inventory, supplies, equipment, or even intellectual property. Examples of internal theft in small service area businesses might include a cashier pocketing money from the register, a maintenance worker stealing tools or supplies, or an office manager using company funds for personal purchases. Internal theft can have devastating consequences for your business, including financial losses, damage to your reputation, and even legal implications. In addition to the direct financial impact, internal theft can lead to criminal charges for the perpetrator and potential liability for the business owner if proper controls are not in place. Depending on the severity of the theft, the perpetrator may face fines, restitution, and even imprisonment. As a business owner, you could face legal action if it is determined that you were negligent in preventing or detecting the theft. Implementing basic control and accounting procedures to prevent internal theft is crucial to protecting your hard-earned success and maintaining the trust of your clients. Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Written By: Chad J. Treadway |
Monday, August 26, 2024
Are you a small service area business owner wondering how to attract more customers? Do you feel like your website is lost in the vast ocean of the internet, with no one able to find it? Well, buckle up because we’ve got the solution you’ve been looking for: SEO tailored specifically for businesses like yours!
Did you know that over 90% of consumers go online before purchasing? It’s true! In fact, more than 9 out of 10 (93%) of all online interactions begin with a search engine like Google or Bing. So, if you want to attract more customers and grow your business, you need to make sure your website is visible on search engines.
Written By: Chad J. Treadway | Wednesday, August 21, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today's digital landscape, a strong SEO campaign is crucial for businesses looking to increase their online visibility and attract more potential customers. But what exactly is SEO, and what isn't it? More importantly, what does a good SEO campaign look like? Let's break it down.
Written By: Adam Bennett | Tuesday, August 13, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the classic biblical story of David and Goliath, the young shepherd David defeats the giant warrior Goliath against all odds. But as Malcolm Gladwell argues in his book “David and Goliath,” David’s victory was not just a matter of luck or divine intervention – it was the result of a clever strategy that played to his strengths.
David didn’t try to fight Goliath, with heavy armor and a sword, on the giant's terms. Instead, he used his skill with a sling to strike Goliath from a distance, negating the giant’s size and strength.
As a small service area business owner, you might feel like David facing Goliath when competing against larger companies. But just like David, you have unique strengths that can help you outmaneuver the big guys. By embracing unconventional strategies and playing to your advantage, you can carve out your own path to success.
Written By: Chad J. Treadway | Wednesday, August 14, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
