In today's digital landscape, a strong SEO campaign is crucial for businesses looking to increase their online visibility and attract more potential customers. But what exactly is SEO, and what isn't it? More importantly, what does a good SEO campaign look like? Let's break it down.
Written By: Adam Bennett | August 13, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the classic biblical story of David and Goliath, the young shepherd David defeats the giant warrior Goliath against all odds. But as Malcolm Gladwell argues in his book “David and Goliath,” David’s victory was not just a matter of luck or divine intervention – it was the result of a clever strategy that played to his strengths.
David didn’t try to fight Goliath, with heavy armor and a sword, on the giant's terms. Instead, he used his skill with a sling to strike Goliath from a distance, negating the giant’s size and strength.
As a small service area business owner, you might feel like David facing Goliath when competing against larger companies. But just like David, you have unique strengths that can help you outmaneuver the big guys. By embracing unconventional strategies and playing to your advantage, you can carve out your own path to success.
Written By: Chad J. Treadway | August 14, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you a local service area business? Are you ready to take your content marketing game to the next level? As a small business, you might think, “I'm too busy recharging air conditioners, fixing water leaks, chasing pests, or making sure my customers' homes are spotless. Who has time for content marketing?”
But here's the thing: content marketing is no longer optional. It's a must-have for any local service area business looking to attract, engage, and retain customers in today's digital age. The good news? You don't need a massive marketing budget or a team of creative geniuses to make it work.
With a few simple tweaks to your content marketing strategy, you can engage your local audience, drive more traffic to your website, and establish yourself as the go-to expert in your field. And who knows, you might even have some fun along the way!
So, put on your marketing hat (don't worry; it looks great on you), and let's explore some simple and evergreen tips to improve your content strategy and get those phones ringing off the hook!
Written By: Adam Bennett | August 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you looking to improve your Facebook marketing? I know, I know—you're probably thinking, “I'm a pro at fixing leaks and keeping pests at bay, not a social media guru.” But trust me, in today's digital world, social media and content marketing are the keys to unlocking a flood of leads and sales.
In today's digital age, social media and content marketing are the keys to unlocking a flood of leads and sales. In fact, according to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times as many leads. That’s right, three times! Moreover, according to the Content Marketing Institute, over 9 in 10 B2B marketers use content to promote their brands.
But just like fixing a clogged drain, there's a right and wrong way to approach content marketing on Facebook. Don't worry; we've got your back. In this post, we'll walk you through the steps to create a Facebook marketing strategy that will make your competition green with envy (and not just because of your awesome landscaping skills). So, put on your work gloves, and let's get started.
Written By: Hannah Kilpatrick | August 07, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
