If you’re running a service-area business such as plumbing, roofing, pest control, moving, or home cleaning, you know how important it is to get your message out there. Email marketing is a fantastic way to do just that, but sometimes, it can feel like you’re sending your emails into a black hole.
According to a study by Campaign Monitor, over 6 out of 10 small businesses use email marketing. However, you like many others my struggle to create campaigns that truly resonate with your audience.
Don’t worry, though! I’m here to help you tweak your email marketing strategy and make sure your messages are hitting the mark. These tips will help you generate more leads and keep your customers coming back for more.
Written By: Chad J. Treadway | Wednesday, June 26, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digital landscape, mobile devices have become the primary communication and content consumption tool. With nearly 5 out of 10 emails now being opened on mobile devices, it’s crucial for marketers to optimize their email campaigns for smaller screens and on-the-go readers. Failing to create mobile-friendly emails can result in missed opportunities to engage subscribers and drive conversions. This post will explore essential strategies and best practices for crafting effective mobile-friendly email campaigns that capture attention and inspire action.
Written By: Adam Bennett | Monday, June 24, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Did you know that non-compliance with email marketing regulations can result in fines of up to $43,792 per violation? That's enough to make any small business owner break out in a cold sweat! But fear not because prioritizing email marketing compliance doesn't have to be a daunting or expensive task. In fact, it can actually help you build trust with your subscribers and grow your business in the long run.
Now, I know what you might be thinking: "Email marketing compliance sounds like a lot of work and money!" But here's the thing: compliance doesn't have to be expensive or time-consuming. By understanding the regulations, implementing simple best practices, and using the right tools, you can easily stay on the right side of the law without breaking the bank.
Another common misconception is that email marketing compliance is only important for big corporations. However, small businesses are just as liable for non-compliance as their larger counterparts. In fact, prioritizing compliance can give you a competitive edge by demonstrating your commitment to protecting your subscribers' privacy and building trust with your audience.
So, let's explore the world of email marketing compliance and how you can stay on the right side of the law while still reaping the benefits of this powerful marketing tool.
Written By: Adam Bennett | Wednesday, June 19, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's be real: as a service area business owner, you know that social media is a total game-changer for connecting with your local community and growing your business. But let's face it, many service area businesses are still treating social media like a static website. Not cool, right? Don't worry, though! In this post, we'll dive into ten proven strategies to help you slay the social media game and take your business to new heights. I will even share some common mistakes, recommendations, and break out my crystal ball for some future trends.
Written By: Hannah Kilpatrick | Monday, June 17, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
