As we approach the midpoint of 2016, it has become quite clear that social media are a viable marketing platform for business. As we discussed earlier, social media shouldn’t take the place of a well-designed website. However social media can be a great way to interact with customers and build brand loyalty.

So what are some social media trends in 2016? How can you take advantage of social media trends for your business?



Written by:  |  June 7, 2016

As discussed earlier, digital signage is the new lobby magazine. It creates a reason for folks to “linger longer” in your establishment, which can translate to higher revenues and interactions. What kind of content can digital signage share? Really, the possibilities are endless! Here is just a handful of ideas:



Adam Bennett

Written by:  |  April 29, 2016

Ever wondered how your competitors got those star ratings to appear on Google search results? Those reviews grab your attention, don’t they? Those ratings sway your decision on which service or business you’ll choose, right?

It isn’t just a blog saying it, this stuff is science. Science.

So let’s set some goals and get started.



Adam Bennett

Written by:  |  March 4, 2016

Facebook, Twitter, SnapChat, Vine, YouTube, LinkedIn, Google+, FourSquare, Yelp, Gryzzl (OK, that one is fictional): there is always something new to remember. It may seem easier to avoid jumping on the train and instead take a nap in the train station. Or it may be tempting to use these free social platforms to market your business and neglect a proper website.

As endless as the platforms may seem, there is a good middle ground to successfully market your small business online. You just have to view social media platforms as what they are: a marketing tool to reach out to potential and current customers and bring them to your business.



Written by:  |  February 18, 2016