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Ever wondered how your competitors got those star ratings to appear on Google search results? Those reviews grab your attention, don’t they? Those ratings sway your decision on which service or business you’ll choose, right?

It isn’t just a blog saying it, this stuff is science. Science.

So let’s set some goals and get started.

Last summer I went on vacation and wanted to secure the house in my absence. To do this, I got a sticky note and wrote “do not enter” and stuck it on my front door. Satisfied with all of my assets being properly secured, I left for a week out of state. When I returned I couldn’t figure out why my house had been ransacked. They even took my peanut butter!

Does that story sound completely ridiculous? Likely. Are you doing the exact same thing when you pick an insanely easy-to-crack password? You bet.

You want the world to know about your business so I can get as many customers as possible. The best way to do that is by buying ads, right?

Well, maybe. But if you rely solely on advertising, you’re missing out on a key element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you’re getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.

Once you’ve taken your cup of kindness yet for auld lang syne, you’ll probably want to start looking forward to what 2016 has in store – not only for your waistline or your wallet, but also for your business or organization.

Websites have come a long way in the past few years, and creating or updating your online presence can seem intimidating. Let’s take a look back at 2015’s top tips that will get you started on the right foot in 2016.