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In this final post of the Building The Arch Series, think of the archway opening we have built through the wall. All the noise and distractions that have prevented people from finding your business. 

We are to the point we can add one of the most critical pieces in an arch, which is the keystone. The keystone is the wedge at the top, upon which all the other components lean. It is the essential component of the arch system, and it is always the last piece set in place. Essentially, it locks all other components into position. For our purposes, Google My Business is that keystone.

In my previous posts, I have covered a lot of ground, from pillar pages and blogs to landing pages and social media. In this post, I want to summarize paid ads, primarily on display, search, social ads and pay-per-click.

I will be 100 percent honest with you, I am not a fan of paid ads or paid media. I run an ad blocker on most of my devices. Regardless of my personal experience or feelings on them, I will agree they have their place when it comes to overall marketing strategy. When clients ask me about paid ads or paid media, I will often equate them to a drug or a quick fix. They can help you get a quick boost in traffic and quickly fill the pipeline.

In a couple of previous posts, I have talked about blogging, the three types of landing pages, and email marketing. In this post, I wanted to talk about social media and how it is another stone in the same archway.

I am sure we can all admit that part of the wall of distractions we have in this modern world is social media. While it has its benefits, it has its drawbacks as well. While I will not dive into those for this post, I do want to help you leverage the power of social to grow your business.

Think about our archway and the wall we are trying to get through. With all the noise and distractions, what is another way we can break on through and get to the right people? Email marketing!