We’ve heard the phrase “content is king.” It makes perfect sense: people want information before they make decisions or form opinions. So where does this content originate? What happens if you’re not a writer or particularly good at marketing? What happens when your audience tunes you out?
Larger companies may have the resources to invest in an in-house content champion. Whether they are labeled as marketing, advertising, public relations or communications experts, they are all a form of content champion. Smaller companies may not have the resources to bring on an extra man, and this content champion is often the person who has a few moments at the end of a busy day to maybe give it a thought or two.
Regardless of whether you have the manpower to create your own branded content, there is a content bottleneck that prevents content from getting to customers as fast as you’d like. The top 4 challenges (from a 2014 B2B Content Marketing Institute) are a lack of time, inability to produce enough, inability to produce the right kind of content and a lack of budget.
Written by: Staff | September 15, 2015
It is every web developer’s nightmare. It is something they work hard to prevent and scramble diligently to correct when it strikes. It is a website hacking.
Even the strongest websites fall to hackers, including our own government! The best defense against hackers is knowing that it can happen and having an emergency response plan to get you back up and running as soon as possible.
Written by: Staff | August 26, 2015
If you’re going to spend the money to brand your business – and yes, you should spend the money to brand your business – it seems logical that you could then use that branding across different media platforms, right?
Right! However there are some caveats to consider. When done well, cross-platform branding can make your business look and perform well. Done inappropriately, it can cripple your business potential.
Let’s start at the beginning. Your business brand, according to Entrepreneur, is your promise to your customer. It conveys what can be expected and how your business is different than others. It isn’t just a logo or a color scheme. It is your business “voice,” from the tone of written communication to visual images.
Here are five tips to successfully translating your print brand to an online brand.
Written by: Staff | August 11, 2015
Budgeting for the future is a great way to ensure your business stays relevant in a changing online environment. While it isn’t necessary to keep up with every web design trend, it is a good idea to budget for future maintenance.
Here are 5 things to plan for when budgeting for future website maintenance. Be sure to talk to your web developer to get an estimate of what these common maintenance tasks will cost.
Written by: Staff | July 30, 2015