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Social media are the networking hubs of the 21^st century. Whether your business is new to the social media scene or whether you gave it a try and got overwhelmed, there is a valid place for social media in your online marketing portfolio. 

Benefits of being social

Aubre Andrus put it best:

“Social media is a time-consuming but important reality for any new venture. It will help increase your Google search rankings, give your brand a human voice and allow your customers to start a conversation with ease. Now you just have to get started.”

Remember earlier when I mentioned how good content is good business? Social media is good content! Social media campaigns help you connect to your potential customers in ways that traditional marketing campaigns may miss.

Good content drives good traffic. So if you’re new to the online realm, what does that even mean?

Well first let’s start with what it doesn’t mean.

You know you need a website. Now the question is: Do you do it yourself or do you pay someone else to do it for you?

First, let’s get one thing straight: your website is potentially the first impression you are leaving on prospective customers. Sure, you can Groupon your way through a web design course or you can build a website using one of the many DIY solutions out there (like Wix.com). You could even hire the kid next door to slap together a site for you in exchange for some pizza.

In the end, what you invest in your website is going to show to your customers, either in user experience, design or in reliability. Here are some things to consider when deciding between hiring a professional or doing it yourself:

Thriving business? Check. Marketing Plan? Check. Website? Uhhh.

Websites are not ZZ plants – you can quickly and easily kill them with even the best intentions. If your business has committed any of these site-killing offenses, it is not too late to salvage your online identity.