We are reaching the end of 2016, and in the haze of that butter-baked goods coma it is a good time to set goals for your business in 2017. What are some things you want for your business in the upcoming year? More sales leads? More conversions from potential customer to paying customer? A stronger relationship with existing customers? A better handle on your business reputation and brand?

If the sugar crash has already hit and you’re looking for a pre-packaged set of resolutions wrapped up with a bow, keep reading.



Written by:  |  December 21, 2016

City and town websites have very unique challenges. They must simultaneously serve a wide range of people with an even wider range of wants and needs. Unlike a retail or service business with a target audience, municipal government websites need to present information without overwhelming their citizens.

So what are signs of a great municipal government website?



Written by:  |  November 3, 2016

So your church has a website, but it isn’t really getting rears in the pews. Or maybe you don’t have a site at all and know that you’re missing out on a critical outreach opportunity. Online outreach isn't something to be overlooked. It can be a great tool to serve your current members, encourage church seekers to explore further and help bring the Gospel to those who may not have heard it.



Written by:  |  October 28, 2016

Design trends come and go. While some trends we can happily salute as they leave (anyone remember the "Rachel" hairstyle?), some trends bring great visual interest. This is especially true for businesses, where design trends can help set businesses apart. The following slides were presented at the PRIMA NC conference held at A-B Technical Community College in Asheville, NC.



Joe Masterson

Written by:  |  September 15, 2016