Ever wondered how your competitors got those star ratings to appear on Google search results? Those reviews grab your attention, don’t they? Those ratings sway your decision on which service or business you’ll choose, right?

It isn’t just a blog saying it, this stuff is science. Science.

So let’s set some goals and get started.



Written by:  |  March 4, 2016

Facebook, Twitter, SnapChat, Vine, YouTube, LinkedIn, Google+, FourSquare, Yelp, Gryzzl (OK, that one is fictional): there is always something new to remember. It may seem easier to avoid jumping on the train and instead take a nap in the train station. Or it may be tempting to use these free social platforms to market your business and neglect a proper website.

As endless as the platforms may seem, there is a good middle ground to successfully market your small business online. You just have to view social media platforms as what they are: a marketing tool to reach out to potential and current customers and bring them to your business.



Written by:  |  February 18, 2016

Last summer I went on vacation and wanted to secure the house in my absence. To do this, I got a sticky note and wrote “do not enter” and stuck it on my front door. Satisfied with all of my assets being properly secured, I left for a week out of state. When I returned I couldn’t figure out why my house had been ransacked. They even took my peanut butter!

Does that story sound completely ridiculous? Likely. Are you doing the exact same thing when you pick an insanely easy-to-crack password? You bet.



Written by:  |  February 4, 2016

You want the world to know about your business so I can get as many customers as possible. The best way to do that is by buying ads, right?

Well, maybe. But if you rely solely on advertising, you’re missing out on a key element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you’re getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.



Written by:  |  January 14, 2016