(Reading time: 7 - 13 minutes)

Having a small business or local business, you may be wondering about the ways to effectively market your products and services and the budget that would be most effective. In this article, you'll see marketing projects and initiatives shouldn't necessarily be expensive. One sure-fire way to increase your chances of getting recognized and gaining more customers is through content marketing.



Adam Bennett

Written by:  |  March 11, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

(Reading time: 9 - 17 minutes)

There are about 164,000 auto repair shops and maintenance centers in the U.S alone, and there were some 282 million vehicles operating on roads throughout the United States, as reported by Statista. While those numbers are staggering, the average shop sees only 22 vehicles a week. With such a large percentage of cars and trucks never making it to auto mechanic owner’s shops, you can’t be passive in your marketing efforts. With the industry growing and competitors are lurking and trying everything they can to get your clients attention. You, dear mechanic shop owner, must be diligent in keeping and attracting vehicle owners!

Here are 15 marketing ideas and tips for auto repair shops that not only keep clients coming back but also expand your businesses reach:



Chad Treadway

Written by:  |  March 3, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

(Reading time: 2 - 4 minutes)

Buyer personas at first glance may seem confusing; however, if you own a small business, it’s best to think of them as a fictional, generalized representation of your ideal client. They help you understand your clients or prospects better. This makes it easier for you to tailor content to the specific behaviors, needs, and concerns of different groups you service. The strongest buyer personas are based on market research and insights you gather from your existing client base through surveys and interviews; for most small businesses, one or two buyer personas may suffice to start. As you get more extensive, or if you have broad service offerings, you may need more. However, if you are just starting to think about buyer personas, then start small! Trying to do them all at once will do nothing but frustrate you. Remember, you can always build more persona later if needed.



Chad Treadway

Written by:  |  February 26, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

(Reading time: 2 - 4 minutes)

We have all seen them, used them, and clicked on them. They are at the top of most websites. The marketing department loves them because they can pack so much information in them. What are they? They are slideshow, image rotators, carousels, and sliders. But - newsflash - they aren't all they are cracked up to be!



Joe Masterson

Written by:  |  February 24, 2021

Joe is our Designer and has composed most of our current responsive site designs. He assists in content implementation as needed.