(Reading time: 5 - 9 minutes)

If I were to ask you the difference between search engine optimization (SEO) and search engine marketing (SEM), you may or may not be able to tell me. Unfortunately, they are far too often used interchangeably. However, they are very different strategies! The similarity between the two makes it difficult for most small business owners to determine a better fit. Should you invest in one or the other, or maybe both? Let's look at what's the difference and which one you need for business.



Adam Bennett

Written by:  |  January 1, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

https://cubecreative.design/about/adam-bennett

(Reading time: 4 - 7 minutes)

I have a confession to make. I always thought I was “good” at sales. I sold ads for The Appalachian college newspaper in graduate school, and since coming to work with Cube Creative, I have done sales as well.

I had two major problems and one smaller one.



Chad Treadway

Written by:  |  December 3, 2020

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

https://cubecreative.design/about/chad-treadway

(Reading time: 2 - 3 minutes)

Controlling overhead costs is critical for all small businesses, but those in the construction and trades it is even more critical. With increased competition, increased material cost, and slim profit margins, it has forced many businesses to take a good hard look at overhead cost management.



Chad Treadway

Written by:  |  December 2, 2020

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

https://cubecreative.design/about/chad-treadway

(Reading time: 2 - 3 minutes)

Jobsite theft can be a hefty burden for contractors of any size. According to the Associated General Contractors of America, it can almost a billion dollars annually.

Here are a few tips and tricks that you can do to help secure your job site: 



Chad Treadway

Written by:  |  November 2, 2020

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

https://cubecreative.design/about/chad-treadway