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In the field of education, private school marketing strategies can entice parents and potential students to visit and apply to your school. They are important for keeping your brand of education relevant to your intended audience both now and in the future. 

If you want your school to be at the upper end of the educative spectrum, keeping abreast with the most relevant school marketing trends and utilizing them regularly is key. Furthermore, you’ll have to thoroughly understand your primary stakeholders – in this case, millennial parents. 

This article will tackle three major trends that you should keep an eye on when evaluating or creating marketing strategies for your private school. 

When marketing, it’s imperative to know who is your target customer or client. You want to make a personal connection on social media and through marketing to make the most impact and defining that audience will help accomplish that task.

Florist Francine. Pastor Paul. General Contractor George. A buyer persona (or marketing persona) is a description of a sample customer that helps you can create marketing materials that will affect that sample customer. It's important to understand who your target audience is so that you can get the most bang for your marketing dollars. Past data from your website, past customers, and social media can help determine who your past audience is. Creating personas for the type of customer you want to work with in the future is important to help your business grow.

What is inbound marketing? HubSpot’s definition is "Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business." In other words, inbound marketing is about educating the user through various online media. You may have also heard it called digital marketing or content marketing. The bottom line is you are providing the answers searchers, visitors, prospects, and even clients need when they want them and need them, leading them to seek your business services. In contrast, traditional or "outbound" marketing involves reaching out to potential customers using advertising, distribution promotions, or sales campaigns in hopes that they need your services now or will remember you when they do need your products or services.

As a small business owner you know it’s not easy getting your business noticed! We as consumers will go online at a rate of 97% to find local services. How can you ensure your business is found online? There are numerous ways and we aim to tackle a number of these in this post.