The internet is a relatively new contraption in technology terms. It has really only been popular with the masses for around 20 years. As any teenager will tell you, being cool 10-20 years ago, or even 3-4 years ago, does not translate to today’s sense of cool.

Right now you’re probably thinking one of two things: “Who cares? I don’t need to be trendy.” Or “I want to be trendy but I don’t want to reinvent my website every 2 years!”

If you aren’t ready for a full overhaul of your website, perhaps consider updating some telltale signs of age:



Written by:  |  June 16, 2015

In this digital world, your website is going to be one of the first and best impressions you can make on potential clients or customers. Web “people” go by many names: web designer, webmaster, web developer, Chad. Because of their technical prowess, they have an uncanny ability to speak in a totally different language.

Before you commit your time, energy and cash toward building the perfect website, ask these 10 questions:



Written by:  |  May 29, 2015

New website? Check! Great marketing plan? Check! Random stock images or images pulled from other sites without permission? Mayday!



Written by:  |  May 29, 2015

Almost nothing in the world can seem as daunting as investing money in online advertising. There is that nagging fear that you’re throwing hard-earned cash into a money pit, hoping for some return.

There are many ways to advertise online:

  • Directly on other websites, such as your local newspaper website or a trade association site.
  • Through featured listings on review sites, such as Angies List or Yelp.
  • Using Search Engine Marketing. This is the one we’ll focus on as it has the most potential to be either a great resource or a major drain.

Perhaps the most well-known search engine marketing tool used today is Google AdWords.  Using AdWords, businesses purchase ad space along the top, bottom and side of Google search results. These ads can also appear through Google’s ad network on a wide variety of sites.

Signing up for an AdWords account is the easy part. Google makes it easy to keep costs low, especially for new business accounts. Sign up for a new business account, or first build your Google+ social networking page, then wait a week or so for Google to mail you a coupon for $100 or so off your first AdWords campaign.



Written by:  |  May 12, 2015