Who doesn’t have a Gmail account? Google’s popular email service is no longer only for personal email. The folks at Google offer Google Apps, which gives you all the features of Gmail, but with your own domain name.

Huh? So imagine I have a pet sitting service called See Spot Sit, and I use a Gmail account to handle all communications for this pet sitting service business. Perhaps the email is something like SeeSpotSit@gmail.com. My business picks up and I now have a super awesome website, SeeSpotSit.com. I want to look really legit, and I hear that using email from my domain name can help me gain that legitimacy. Adding email through my web site hosting service can be, frankly, ghetto. Email services are typically an afterthought for many web hosting companies. So I sign up for Google Apps for Business. Now I can have email accounts like YoDawg@SeeSpotSit.com or LeashLover@SeeSpotSit.com, and they all run with the same gears and cogs that power Gmail.



Written by:  |  November 19, 2015

Perhaps the most important piece of real estate you can own is your domain name. It is the address at which every potential customer will find you, and it can have huge implications on your marketing strategy.



Written by:  |  November 3, 2015

Do you wonder why in some search results, old pages tend to show up at the top even though they are relatively old? Aren’t we told that we should keep our content fresh to stay on top of search engine results?



Written by:  |  September 24, 2015

We’ve heard the phrase “content is king.” It makes perfect sense: people want information before they make decisions or form opinions. So where does this content originate? What happens if you’re not a writer or particularly good at marketing? What happens when your audience tunes you out?

Larger companies may have the resources to invest in an in-house content champion. Whether they are labeled as marketing, advertising, public relations or communications experts, they are all a form of content champion. Smaller companies may not have the resources to bring on an extra man, and this content champion is often the person who has a few moments at the end of a busy day to maybe give it a thought or two.

Regardless of whether you have the manpower to create your own branded content, there is a content bottleneck that prevents content from getting to customers as fast as you’d like. The top 4 challenges (from a 2014 B2B Content Marketing Institute) are a lack of time, inability to produce enough, inability to produce the right kind of content and a lack of budget.



Written by:  |  September 15, 2015