Perhaps the most important piece of real estate you can own is your domain name. It is the address at which every potential customer will find you, and it can have huge implications on your marketing strategy.
Written by: Staff | November 3, 2015
Do you wonder why in some search results, old pages tend to show up at the top even though they are relatively old? Aren’t we told that we should keep our content fresh to stay on top of search engine results?
Written by: Staff | September 24, 2015
We’ve heard the phrase “content is king.” It makes perfect sense: people want information before they make decisions or form opinions. So where does this content originate? What happens if you’re not a writer or particularly good at marketing? What happens when your audience tunes you out?
Larger companies may have the resources to invest in an in-house content champion. Whether they are labeled as marketing, advertising, public relations or communications experts, they are all a form of content champion. Smaller companies may not have the resources to bring on an extra man, and this content champion is often the person who has a few moments at the end of a busy day to maybe give it a thought or two.
Regardless of whether you have the manpower to create your own branded content, there is a content bottleneck that prevents content from getting to customers as fast as you’d like. The top 4 challenges (from a 2014 B2B Content Marketing Institute) are a lack of time, inability to produce enough, inability to produce the right kind of content and a lack of budget.
Written by: Staff | September 15, 2015
It is every web developer’s nightmare. It is something they work hard to prevent and scramble diligently to correct when it strikes. It is a website hacking.
Even the strongest websites fall to hackers, including our own government! The best defense against hackers is knowing that it can happen and having an emergency response plan to get you back up and running as soon as possible.
Written by: Staff | August 26, 2015