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Employees are the cornerstone of every prosperous company. This is the reason why a corporation must have strong human resources. There are eight essential HR components listed in this post on Grasshopper.com for your company's success.
The ability to recruit and keep talented people depends on a well-organized human resource process. To run your small business, you should prioritize the following main duties.
- Personnel paperwork to protect yourself and the company, you must gather and save three documents for each employee in a safe place.
I-9 File, a general file for the employee that contains the resume, payroll data, and W-4
A personnel medical record, if applicable (Disability and medical info)
- Occupational Handbook This explains your expectations for employees and includes information about your policies, benefits, and firing.
- Required Posters: The U.S. Department of Labor (DOL) mandates that businesses post posters in the workplace detailing their employment practices, pay obligations, and workplace safety. Employers are accountable for ensuring that remote workers have access to the posters.
- Hiring procedure: Choosing the appropriate people for your company may make or ruin it. Therefore, be careful to design an effective hiring procedure. A thorough job description, an interview, and reference and background checks.
- Performance evaluations: In a start-up or small business environment, investing time in your workers' professional development can keep them interested in and, most importantly, devoted to your company.
- Employee Training & Development: Providing your staff with professional development opportunities can help to keep them interested in working for your business.
- Recognition of Employees: Employee recognition is quite helpful. Without splurging, there are numerous original ways to recognize individuals who go "above and beyond."
Understand that different individuals interpret recognition differently, so steer clear of a one-size-fits-all strategy and try to be as accommodating as you can to everyone.
- Employee Benefits: According to research, employee satisfaction is correlated with the standard of the benefits offered.
- Medical Insurance
- Disability and Life Insurance
- Retirement
- Dental and Vision Insurance
Two additional employee benefits that small business owners are mandated by law to offer are:
- Social Security
- Workers Compensation
Written By: Alexa Wagoner | December 05, 2022
As of 2022, more than 4.7 Billion people all over the world are active on at least one social media platform (Source: Smart Insights). This represents 93.6% of all internet users. Almost all internet users have a social media account - most are active on multiple platforms.
As a small business owner, you cannot afford to ignore these numbers. Social media marketing has to be a key component of your marketing strategy.
But digital marketing can be an overwhelming endeavor for business owners that aren’t tech savvy. No need to worry, though. You don’t need to be a techie or a marketing expert to reap the benefits of social media marketing. Here are some tips that you can use to promote your business on social media.
Written By: Hannah Kilpatrick | November 30, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
For ease of scaling, it is important to equip your small firm with appropriate human resource practices. Additionally, it is crucial that you create your HR staff in accordance with the demands of your company and sector. This ensures that your HR staff members are qualified to handle both specific company problems and your workforce. Additionally, you want your HR team to possess outstanding people skills. Sba.thehartford.com provides the following advice.
Written By: Alexa Wagoner | November 28, 2022
When you think of rural America, you might often think of steep mountains with few people or large farms where your nearest neighbor may be several miles away. It is also easy to assume rural markets are unreachable and disconnected from most traditional and digital marketing forms, but that’s not the case in the modern era.
Take these statistics into consideration:
- 72% of Rural Area U.S. Adults have home broadband access (Source: Pew Research Center)
- 80% of Rural Area U.S. Adults have a smartphone with internet access (Source: Pew Research Center)
- 78% of North Carolina has internet as of November 2021 (Source: Statista)
- States surrounding NC:
- Tennessee: 79.1%
- Virginia: 80.5%
- Georgia: 81.2%
- South Carolina: 81.3%
According to a Gallup poll, at the end of 2020, almost half of Americans said that if they could choose, they would choose a small town (17%) or rural area (31%) rather than a city or suburb.
Given these statistics, it is evident that rural America is seeing a resurgence in the small-town and rural lifestyle. Rural small businesses can capitalize on these new faces by positioning themselves better through their marketing efforts.
Therefore, let’s look at the following tips and tricks to help rural small businesses:
Written By: Chad J. Treadway | November 23, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner or if you are employed in Human Resources, management, etc., you may be asking yourself how I can get and retain employees in today’s market. Since the pandemic, staffing shortages have been impacting almost every industry. In this post, I will cover five tips to help you hire employees in today's market.
Written By: Alexa Wagoner | November 16, 2022
Stock images are, frankly, fantastic, and their flexibility is unmatched! They can add flair to your landing pages and blogs and overall visual interest to your site.
I have compiled a list of 27 websites with images and a basic rating between 1 and 5 stars, with five being the best. You'll find a little bit of everything on this list, so you won't have to spend hours searching the internet for free stock images that suit your fancy or project. Let's get started.
Written By: Adam Bennett | November 07, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Most small businesses realize the importance of having a website. Obviously, a company blog is an integral part of that for many businesses. However, getting things right on your blog isn't always as easy as it looks. Therefore, this article looks at some small business mistakes so you can avoid them.
Written By: Chad J. Treadway | November 02, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Voice search extends far beyond the home, and people are taking this technology with them on the go. Long gone is the time when mobile devices served only for calling, texting, and scrolling through Facebook. Nowadays, we also use them to find out the information we need about businesses around us, and this is the primary use of voice recognition technology.
Written By: Chad J. Treadway | October 31, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you ask someone what marketing is, they may respond with various answers. Some would argue that it is selling, whereas others will refer to it as advertising, promotion, or anything else, but getting a particular and meaningful answer is challenging!
This post will give you a good overview of everything you need to know about marketing and related topics (especially around the internet).
We will look at:
Written By: Chad J. Treadway | October 19, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a local business in North Carolina, you want to connect with local clients looking for the services or products you provide. No doubt you have invested time and money into optimizing your website, and you may have even paid for Google Ads.
But you could miss out on some of the most highly qualified leads by not focusing on or considering Google Local Service Ads (LSAs).
In this post, we will look at the following:
- What are Google Local Service Ads and Google Ads
- Pros and Cons of Google Local Service Ads and Google Ads
- What Industries Can Use Google Local Service Ads
- What Cities and Regions Can You Use Google Local Service Ads
Written By: Adam Bennett | October 12, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In our line of work, we’ve often heard businesses, especially small businesses, say that social media just doesn’t cut it for them. Their main objections are:
- Social media marketing takes too much time
- I have a business to run
- Not sure where to start with social media marketing
- Not sure how to keep social media marketing going in the long run
If you think that posting online is a waste of time, as you’d rather be focusing on actually running your business then you’re in for an unpleasant surprise. Nowadays social media marketing is an integral part of running a successful business, big or small, locally or globally.
As social media continues to change consumer habits and the way people communicate, it has become an increasingly important tool for small businesses as they realized the importance of targeting their clients through social media platforms.
Written By: Hannah Kilpatrick | October 05, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
When you are a small business, you aren’t going to have the budget that bigger corporations have. Therefore you have to get creative with your marketing strategies. Luckily there are plenty of things small businesses can do to attract and maintain a client base.
If you are looking for marketing strategies to help your small business, then you are in luck. I have compiled a list of our top 20 most popular marketing ideas to help your small business grow!
Written By: Chad J. Treadway | September 28, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
