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An internet marketing plan is an important component of a business's total marketing mix, regardless of its size or whether it does business online. If you're entirely new to online marketing for small businesses, getting started might seem like a daunting process as internet marketing is constantly evolving.
Small business marketing for a local company may include numerous offline local advertising approaches. Still, to optimize sales in today's economy, a business must also incorporate a good share of internet marketing strategies.
A small business will be interested in several significant areas of internet marketing. Some are more vital for local, offline businesses, while others are more beneficial for e-commerce businesses.
Written By: Chad J. Treadway | April 18, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In this day and age of digital marketing, you’ve probably heard of SEO or search engine optimization. Nevertheless, you might be curious about what it is and how it might benefit your company’s development?
Simply said, SEO efforts aim to boost a website’s visibility in search engine results pages (SERPs) so that it receives the most traffic possible. In other words, an SEO-optimized website has a better chance of coming up in the top results when users search for a specific topic (also known as a keyword).
We’ll take a closer look at local SEO for small businesses such as yours in this article, and we’ll explain why it’s a good idea for you.
Written By: Chad J. Treadway | April 06, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If your local service business isn’t already on and utilizing social media, you’re passing up a huge potential. In a 2018 survey, PWC found that “Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.” The same report showed that 37% of shoppers use social media. The bottom line is that social networks are one of the most important sources of inspiration for consumer purchases, yes, even for service area businesses.
Failing to incorporate social media into your marketing approach can be costly! According to Facebook’s (now Meta) 2020 Q4 Earnings Call, “there are more than 200 million small businesses around the world using Facebook’s tools.” Therefore, if you’re not reaching out to those potential new clients, your competitors will.
Social networking allows your local service business to interact with prospects and retain existing clients. Social media sites (such as Facebook, LinkedIn, and Instagram) are primarily used for socializing. By communicating with your clients online, making connections, and sustaining relationships, you boost your chances of retaining them and their potential lifetime worth.
Written By: Hannah Kilpatrick | April 04, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
There are numerous questions to consider while developing a marketing plan for your business. What will catch my clients' interest the most? Should I hire a digital marketing agency to do it for me? Should I spend money on advertisements, and if so, what kind? Should I put effort into developing content instead? While there are numerous factors to consider, one thing is for sure. Content is the ideal marketing tool for any small business, especially yours.
Content marketing can be one if not the most cost-effective form of marketing as it allows you to build genuine relationships with your clients. As a new business, creating your brand and building a client base are critical to your success. Let's look at how content could be the missing piece of the puzzle that allows you to accomplish all of this!
Written By: Chad J. Treadway | March 30, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
What is the impact of social media marketing on small businesses?
Assuming you are new to social media marketing, and you are asking this question for your business, Cube Creative is here to help.
With social media marketing, your small business can:
- Reach a large audience base
- Increase brand awareness
- Improve audience engagement
- Collect feedback from potential and existing customers
- Connect with customers at a lower cost
- Generate credibility and authority
- Customize and personalize their approach in marketing
However, you need to do it right to ensure you get these benefits of social media marketing rather than generate negative results. This post gives you the right strategies to use and the pitfalls to avoid in marketing on social media.
But first, the basics.
Written By: Hannah Kilpatrick | March 28, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Becoming the busiest HVAC contractor or mechanic in town is every local business owner’s goal. But without marketing skills, this feat is not that easy to achieve.
Add to that is the changing consumer expectation and behavior. Nowadays, consumers check reviews and ask questions online before purchasing. Thus, before you can be the best HVAC contractor in town, you also need to conquer the competition in the online world of marketing.
Thus, local business marketers must not ignore the power of online marketing. For many businesses, it is the only way to:
- Make a positive impression on their customers.
- Beat their competition.
- Become an authority in their niche.
- Have an impeccable online presence.
For these marketing goals, marketers use the internet in general and social media specifically. Here, we explain how you can use social media to target, reach out, and communicate with your audience for your local business.
Written By: Adam Bennett | March 28, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Small business owners have long struggled to find the best marketing methods. There are numerous marketing channels available to small service area businesses making deciding on the best strategy to find and be found by potential clients.
Should you start a blog? Should you be networking? What about traditional advertising such as running an ad in the newspaper, radio, or getting a billboard? Should you concentrate on social media? What about texting? Should you focus on your website, search engine optimization (SEO), and other forms of digital marketing?
Your ad in the local newspaper may never be seen by the homeowner who needs a service call. And, the woman who receives a text message from a nearby restaurant at 11:15 a.m. informing her of today's lunch specials may never see the coupons your coffee shop mails out.
Plan Your Marketing Strategy
No single marketing strategy will bring a consistent stream of clients ringing your phone. To attract and retain clients, whether you sell products or services, you must employ a variety of marketing methods.
The following list contains a range of marketing methods and strategies. Even if you’ve been in business for years, pay special attention to the first five. Markets evolve, and it's crucial to consider whether or not what you're selling or the services you provide is what people are looking for and want.
If you've been in business for a long time and haven't modified your marketing strategies, take a serious look at the online and digital marketing methods. Regardless of how your current clients discovered you, businesses and buyers today frequently utilize digital media to find information about their needs and research service providers before picking one they want to hire. The bottom line is you want them to find your business when they are looking for your services.
1. Define Your Marketing Goals
Before you can choose the best service area business marketing techniques, you must first analyze your objectives. Here are a few sample questions to ask yourself:
- Do you need to raise or build your brand recognition in the areas your serve?
- Do you want to be known as an expert in your field?
- Are you introducing a new service or product to complement what you currently offer?
- Do you wish to increase the size of the jobs you do?
Different goals often require different techniques to achieve results.
2. Describe What Makes Your Services Different
To win clients, you have to differentiate yourself from the competition in some real or perceived way. A unique selling proposition (USP) is how you can do that. Your USP becomes a crucial aspect of your overall marketing approach. Lower prices, higher quality, hours of operation during the day or evening, years of experience, and speed of service are just a few of the various variations that could attract clients.
Here is a way to develop your USP:
- Browse reviews of services similar to yours and note comments posted by reviewers to understand what's essential to them.
- Develop a list of the characteristics and benefits of the services you perform, followed by another list of what your clients are most interested in or satisfied with.
- Summarize your notes in a sentence that explains why people should select you over competitors.
3. Define Your Target Market
Create a buyer profile or buyer persona for your ideal client. What type of person is most likely to use this service today? Don't fall into the trap of thinking that "everyone" or everyone in a specific demographic is your ideal buyer. Even if this is true, "everyone" is not a market that can be efficiently reached on a modest business budget. Neither is "all homeowners in a 30-mile radius" or similar big demographic categories. You need to niche down or narrow your target and focus on the most likely prospects that you can afford to reach.
To dig deeper, think about:
- Why do they need or demand your services?
- What is the nature of their job?
- Where do they live if it's a service you provide at their home?
- What are their ages?
- What are their earnings?
- What other elements contribute to their likelihood of becoming a client?
- Where are they most likely to look for or learn about the service?
- How much money would your ideal client be willing to spend?
- How often would they engage your services?
- Whom might they approach for a recommendation?
After you've answered those questions, consider this: are there places I should be networking, or what should I do to make myself known to potential clients or to those who offer referrals? After you've answered the questions, follow through on them.
4. Understand What the Client Wants to Buy
Buyers may not want to buy what you wish to sell, or they aren't interested in the service(s) you provide. Buyers are ultimately looking for a solution to a problem or a benefit your service provides. Think about this; if you are a plumber, clients aren't interested in plumbing. What they really want is the leaking pike repaired. Or, to take it a step further, they want the leaking pipe fixed so it will stop the annoying drip, drip sound, and their water bill will go down. Clients of a web design agency don't need a database or a design.
What they want is a website that will help them look professional, get noticed in search engines, and gain new clients. If you want to know what your clients are really buying, ask them. You'll get better results from your marketing if you can focus on the solutions and benefits that clients want to buy rather than the services you want to sell.
5. Learn the Best Place, Time, and Format to Reach Your Ideal Buyers
Once you've determined your target market or ideal buyers, consider where and when they might want to learn about and/or hire your services. If you're not sure, ask potential clients how they discover and choose your service(s). Their responses can help you decide how much time and effort to put into content marketing, social media, networking, referrals, and other business-generating methods. After you've answered the questions, follow through on them. Place your company's promotional materials in areas where potential clients are likely to come across them.
6. Make Yourself a Valuable and Trusted Resource to Prospects and Clients
You have most likely heard that people like to buy from people they know and trust. They also dislike being "sold" to. Becoming a trusted resource for your prospects and offering knowledge that will assist them in making an informed decision will go a long way in increasing your clientele.
7. Set up Professional Social Media Profiles
You and your business should have social media presence on all of the social media channels that are important (i.e., used by) your clients. LinkedIn, Twitter, Facebook, YouTube, Pinterest, and Instagram are among them. Make sure that each profile is professional and includes a link to your website. It never fails you meet a prospect, and they lose your business card. People will often turn to the internet to try to find you. Having a profile on the major social media platforms will allow people to find you and your website link.
8. Claim Your Place on Google Business Profile and Bing Places
Google Business Profile and Bing Places for Business aren't simply for restaurants, coffee shops, and retail shops. A prospect can search for any type of service by location, and Google will return a list of businesses that provide the service in the area they were looking for. If you live in a city, there's no guarantee your business's profile will appear on the first page. However, having a profile provides you with a distinct advantage.
9. Develop a Content Marketing Strategy
If your service(s) is one that clients research before purchasing, you'll need a content marketing approach. The same is true if being known as an expert in your field is critical to achieving your marketing objectives.
Among the tactics and strategies, you will want to employ are the creation of articles about the service or services you offer. You'll most likely want content that addresses clients' inquiries at each stage of the buying cycle.
10. Volunteer to Speak at Local Business Groups
Speaking at local or other business events might be beneficial if your marketing goal is to become known or seen as an expert. In order to draw members to meetings, business groups frequently require engaging speakers. Your presentation should cover some aspect of your specialization while focusing on the audience's informational requirements and the problems they want to solve.
11. Submit Proposals to Speak at Industry Association Conferences
National, regional, and even local conferences are always looking for speakers. Submitting a proposal to speak at events such as these can help build your credibility and show not only your peers but prospects that you are an expert in your field. Interpretation is crucial for any global meeting, conference, or summit, regardless of size. Ensuring all participants grasp the conveyed message is vital for achieving set objectives. To achieve this, utilizing interpreting equipment is essential for effective interpretation. Make sure to promote your participation in the panel before the event, and include a link to any videos or other post-event promotions that the conference planner has made available.
12. Seek Referrals and Recommendations
Always be on the lookout for ways to encourage clients and friends to refer you to their friends. Such suggestions bring ready-to-purchase clients to your door, clients who trust you already (thanks to the recommendation), and are thus easier to persuade to hire you. Some recommendations and referrals come naturally, but you can improve your referrals by being proactive in getting them.
13. Utilize Your Network for Business to Business Referrals
People recommend people they like, and most small business people usually like other small business people, especially when they send them business. Giving referrals is almost more important a networking tool than getting them.
14. Build an Email List and Send Relevant Information out Consistently
Your mailing list should be made up of your clients or people who have asked to be on it. Having a newsletter signup box on your website is one good way to get people to “ask” to be on your mailing list.
15. Call Likely Prospects
Cold calling is tough, and you must be able to deal with rejection. However, you shouldn't be making cold calls. Huh? With today’s resources, if you are resorting to hitting the phones, do your homework on the person or business you plan to contact. Make sure you aren't calling to pitch your services but to offer a solution to a problem they may or may not know they have.
16. Don’t Be Hasty to Discourage Tire Kickers
It's difficult to know where to draw the line with prospects who continue to ask questions without any sign that they intend to employ your services. However, the barrage of questions may be used to size you or your business up as much as they are to obtain information.
17. Have a Website and Promote It
It astounds me that there are still businesses without a website. I continually run into small business owners who either don’t have a website or claim to have one, and it turns out that it's a social media profile.
If you plan to focus your efforts on social media networking or in-person networking, you still need a website. Prospects will want to see samples of your work, learn more about you, and, if you're a consultant or other expert, they'll undoubtedly want to read the content you've written about your field. With your website, you have complete control over what they see. With social media, you have no influence over the ads that appear next to your postings or the restrictions, not to mention what happens if they change how things are done.
18. Have a Fully Functioning Website
Another surprising occurrence is the number of small businesses that join local business networking groups and have non-functioning websites listed in the membership directory. Occasionally, this is due to an error in the domain name in the directory listing. Unfortunately, sometimes it means that the company that owned the domain name let it lapse or that the website was never built. Do not allow this to happen to you. Make sure to register the domain name or have a reptuatble agency do it for you. After you've published your association directory listing, double-check it to ensure there are no typos and that the link works. Examine each page of your website to ensure that no links to blank or "under construction" sites remain.
19. Be Creative
To develop the best marketing strategy for your service area business, sometimes you need to “think outside the box.” Think about whether marketing to a different demographic or industry can help you develop your small business. Perhaps you need a new approach, a new or updated look, or to help you promote your business.
20. Don’t Stop Marketing
When the leads start coming in regularly, it's tempting to scale back on your marketing and networking efforts. However, that can be a huge mistake. Effective marketing isn’t like a water hose you can turn on and off. To keep the leads flowing, you need to keep some marketing efforts going.
Final Thoughts
There you have it twenty-one marketing strategies for your local service area business. I wish I could say that these were all that you needed to do, but these were only a sampling of things that you can do. If you would like to learn more about marketing your business or would like to have a conversation about how to market your business better, contact me! I am here to help you and your service area business grow!
Written By: Chad J. Treadway | March 16, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
An email newsletter is just a regular email sent by businesses or individuals to inform recipients about important announcements and promotions about their products or services. To get the recipients’ attention, the content must be engaging. This is the most important rule to remember when sending an email newsletter.
The size or length of the email and the amount of information contained do not really matter. Even with a short message to relay only a small amount of information, your email newsletter can be effective. Here are nine proven and tested tips on how you can come up with a great email newsletter.
Written By: Chad J. Treadway | March 14, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you new to social media marketing? If yes, then you must have questions about it. At Cube Creative, we usually get these questions:
- What is effective social media marketing for small business?
- How can I use social media to grow my business, build brand awareness, start building relationships, etc.?
- What are the best social media marketing strategies for a small business or startup?
Perhaps, the best tip to tell all online marketers is this: Start by setting the right goal.
But what is the right goal for using social media for business?
In social media marketing, the right goal is to:
- Build influence and authority
- Promote brand awareness
When your audience is already aware of your brand and trusts you, that is the time you can lead them further into your sales funnel.
On average, it takes businesses six months to generate results from social media marketing, but HubSpot, a leading CRM developer, says, “It depends.”
According to HubSpot experts, businesses need to develop an effective social media marketing strategy to generate results faster and take advantage of ways to track social media results.
Written By: Hannah Kilpatrick | March 14, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Is email marketing a priority for your small business? If so, you may wonder what the best email marketing software is?
Picking the right email marketing service can make or break your small business marketing strategy and your email marketing campaigns.
This post has rounded up 10 of the top email marketing services for small businesses.
Written By: Chad J. Treadway | March 09, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you own or run a small business, you are constantly looking at various ways to better advertise your business. Many may gravitate towards more traditional media such as newspapers, magazines, radio, TV, billboards, and others. However, determining the costs can be difficult.
Therefore, I have compiled a list of the various traditional and digital advertising outlets with a brief explanation of:
- What is the type of medium
- What business types are a good fit for the medium
- What are the costs based on national averages for the particular medium
- What are the pros and cons the medium
Written By: Chad J. Treadway | March 07, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner, you already know how critical it is to get the word out about your product and services. It's essential if you want to reach the general public, and people have to know to visit your storefront or call you to engage your services. The problem is if it isn’t on their radar, then it’s a done deal. In today's world, digital marketing is the ultimate promotional tool, and it has helped many local companies rise to the top.
Here are a few more compelling arguments and statistics for why digital marketing is so critical for small businesses today:
- 87% of buyers start searching for products to buy online (Source: RetailDive)
- 60% of smartphone users have contacted a business directly using the search results such as the "click to call” option. (Think with Google)
- SEO drives 1000%+ more traffic than organic social media. (Source: HubSpot)
- Text will always be the foundation of search, so making sure the text around your website's assets is descriptive will help them rank well in search. (Source: HubSpot)
- “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Source: Think with Google)
- As of January 2021, there were 4.66 billion active internet users worldwide - 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. (Source: Statista)
Written By: Chad J. Treadway | February 28, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
