Most small businesses realize the importance of having a website. Obviously, a company blog is an integral part of that for many businesses. However, getting things right on your blog isn't always as easy as it looks. Therefore, this article looks at some small business mistakes so you can avoid them.
1. They Don't Post Often Enough or Consistently
A lack of consistency in blog posts is often seen on company websites. This doesn't mean you must post something new on your blog daily. However, you should have a clear plan for posting content, which should be often enough to generate traffic for you.
A mistake you often see from small businesses is that they only post to their blog when they have news. This means their content is erratic, and their posts are overly promotional. So, avoid this mistake by having a regular schedule of varied blog posts.
2. They Don't Post Enough Evergreen Content
Of course, it's vital to post news from your company and industry. However, posting the latest news content has a significant problem. The page views can be very high over a 24-48-hour period but then drop off to virtually zero. However, your small business blog needs consistent page views all the time.
You can avoid this pitiful with a regular supply of evergreen content. Evergreen content focuses on tips/advice and is not time limited. This means these articles generate page views for a much longer period. So, as previously mentioned, you need a good mix of varied content that includes news and evergreen content to maintain a fresh supply of website traffic all the time.
3. They Don't Promote Their Content Enough
It's wishful thinking to believe that users will just stumble across your content. Of course, that can happen if you have many daily website visitors and strong search engine optimization (SEO). Still, most small businesses will have to work a bit harder to get eyeballs on their latest piece of content.
Therefore, when creating content, think about how shareable it is. For example, list-style articles (listicles) are the easiest to promote and are usually shared more than standard articles. Also, content with images is easier to promote on social media sites like Pinterest. However, whatever happens in the content production process, don't mistake failing to promote your content.
Remember, there are various ways you can share a new blog post. One easy thing is to ensure it's easy to find on your website. For example, you can feature a link on the home page rather than requiring users to visit your blog page to find it. In addition to that, you can share on various social media sites and in email newsletters. Don't forget to create stunning social media graphics to help boost those page views. Image-based content typically performs better on social media.
Final Thoughts
It's great that many small businesses now realize the importance of having a website, and a blog is a crucial part of that. However, content marketing can be complicated, and it's easy to make mistakes that will make things difficult. Therefore, you want to avoid common mistakes on your small business's blog, including not posting enough, not posting evergreen content, and failing to promote and share your blog posts.
If you make any of these mistakes and want some help with your content marketing, reach out to me today. I am here to help you and your small business grow!
