When you think of rural America, you might often think of large farms where your nearest neighbor may be several miles away, rugged terrain where the roads are so curvy you can see your own brake lights, or it might be just sparse deserts.
Regardless of how you view rural America, I have compiled a list of seven statistics and facts about rural America into one infographic.
Written By: Chad J. Treadway | Monday, May 15, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Building a technical team from the ground up must be done as intentionally and systematically as possible. You have to know exactly what you want and what your business needs. Then you start tracking down the relevant talents for your team.
A technical team is essential to your business because they are directly involved in the technological development of your product. The team helps your business navigate the Tech market and usually consists of engineers, network architects, UI/UX designers, analysts, and hardware experts. Depending on what service your company offers, your technical team could be just two software engineers in a shared working space or a third-party organization where you outsource your technological needs. However, as a business owner, you can choose to build your team in-house.
Written By: Chad J. Treadway | Monday, May 08, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The key to increasing your Asheville area small business’s clientele is through marketing, primarily content marketing. With content marketing, you are telling your business’s story in such a way that it attracts prospects, educates them, and entices them to choose your WNC small business.
Now, there are numerous options for small businesses to get the word out, but content marketing is one of the better and more cost-effective ways to differentiate yourself and your business from the competition.
As prospects begin their search for services or products, they have several questions, such as:
- What distinguishes your Asheville small business from the one down the street?
- What are the criteria for hiring employees?
- What is the business’s mission/philosophy?
- How much can clients be involved, and what role can they play?
- What are the expectations for communication with clients?
- What results can we expect if we use your services or products?
- What are the business’s difficulties? What are the areas that need to be improved?
Your marketing materials, website, social media presence, and personal interactions should all follow a consistent theme and work to answer these questions.
Ensure you deliver on what you promise regarding what you say and do. This will not only reassure clients, but they will also be able to see the quality of your services or products.
You can and should create buyer personas to help you focus your marketing efforts. Defining an ideal client will help you develop marketing content and collateral that speaks directly to them.
Written By: Adam Bennett | Wednesday, May 03, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As we emerge from the COVID pandemic and many restrictions have been lifted, small businesses are trying to return to normal. However, one thing that has fundamentally changed is not only the need but the necessity of a strong internet presence.
Before many, many small businesses could get away with a simple website or “have a Facebook page,” and that was all they needed to “show up on Google” or get found. Unfortunately, that isn’t the case; things have changed. Your clients will first look you up in various places and do their research before contacting you.
You need to employ several different techniques to ensure you show up. Content marketing is one of the best. Content marketing is about creating value, relevance and attracting prospects with content that answers people’s questions. But you also need to promote it. Therefore one of the best tools for that is social media.
It wasn’t long ago that social media was viewed as a way for people to stay in touch and play games. But now, it has become a powerful marketing tool. Take a look at these statistics:
Written By: Chad J. Treadway | Wednesday, April 26, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
