As a small business in a rural area or small town, you know you have unique challenges. When it comes to marketing in general, there are several things that you can do to differentiate yourself from others and be found. One of the easiest and cheapest is to up your online marketing game!
When it comes to local business online marketing, we have numerous unique challenges. As someone who grew up and still lives in a small town in a rural area, I get it, and it makes it even more difficult when I see businesses struggle. The main reason it is so difficult is that the search engines don't understand us.
Let’s look at several definitions of what is considered a rural area.
Written By: Chad J. Treadway | Wednesday, November 03, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Search Engine Optimization or SEO is often a term thrown around by web designers, digital marketing agencies, or anyone with a basic understanding of the web. But what does it really mean?
According to Google, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Search Engine Land defines SEO as:
the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
For the purpose of the post, we will use the definition by Search Engine Land to describe the process better. But I do want to expand on it as well. SEO can be broken down into a three-legged stool, with each leg or part being On-page, Off-page, and Technical SEO.
Written By: Chad J. Treadway | Monday, November 01, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
I am sure you know that video killed the radio star but did you also know that video has taken over the internet? Whether it’s for entertainment, information, or both, people consume video. In a recent Cisco Annual Internet Report, they reported that by 2022 more than 82% of all consumer internet traffic would be video, which is up 15 times from that in 2017!! Given that video has become a king of online content, here are five reasons it should be a part of your content marketing strategy.
Written By: Chad J. Treadway | Friday, October 29, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you want to make your small business more successful than now, one of the most efficient things you can do is load your website with unique content. I simply cannot stress the value of content and what it might signify for the future of your business.
If you know how to create your own content, you should get started right away. Alternatively, if you are not a content production specialist, you should employ an agency to help or hire content writers to handle the content writing for you.
Either way, your small business will benefit from adding more content to your site in various ways. Check out these ten reasons why you need to generate great content in 2022 and beyond.
Written By: Chad J. Treadway | Wednesday, October 27, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.