Today’s business climate is crazy. As of the writing of this post, the business news channels are chopped full of lingering labor shortages, a new COVID-19 variant making its way around the world, and more and more talk about lingering inflation.
In February of 2021, The Small Business Credit Survey (SBCS) 2020 survey was released; they said that “Small businesses continue to face significant challenges amid the COVID-19 pandemic, including weak demand, heightened expenses, and limited credit availability.”
Here are a few key statistics from that report:
Written By: Chad J. Treadway | Wednesday, January 12, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Whether you have just started a small consulting business, are a general contractor, or just opened your repair shop, you are constantly looking for ways to attract business without breaking the bank. Here are my top eleven best strategies for both digital and offline to market your business while ultimately saving you money!
Written By: Chad J. Treadway | Monday, January 10, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Do people trust advertisements? Most Americans have at least some distrust of all forms of advertising. While as many as 46% of people say they find television ads somewhat trustworthy, less than one-in-five trust social media advertisements.
What does that mean for small businesses? Word-of-mouth referrals and your reputation matter as much or more than name and brand recognition.
Small businesses may not be able to compete with the advertising budgets of large corporations, but in an age of skeptics, they are in a position to capitalize on this shift in consumer behavior. If people value quality and integrity over commercials and gimmicks, honest content marketing is the key to growing your audience and positioning your small business as a trustworthy subject matter expert in your community.
Written By: Gary Buffaloe | Friday, January 07, 2022
If you are starting a small business or have been running one for a while and are ready to grow, it means you’re more than likely doing more than you can handle. Growing a small business has never been easy. It’s stressful. Professional help from a digital marketing agency can free you from the heavy burden of trying to market your business.
The key to growing your small business in today's complex and competitive market is a powerful digital presence. Because your clients are likely to Google your company and compare you with your competition, they tend to look more closely at your competitors if you’re not on the Internet or you have a weak online presence. Creating content, sharing it on social media, and managing your website takes expertise and plenty of time.
Unless you have enough time to do all of it, you can’t do it justice or get much value out of it. For a powerful and effective online presence, you might choose to partner with a digital marketing agency. While it can be hard to find a digital marketing agency that aligns with the budget of a small business, I want to provide you with a list of things you can look for in a digital marketing agency.
Written By: Adam Bennett | Wednesday, January 05, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.