When done correctly, a content marketing strategy can significantly impact your small business’s brand exposure and reputation. It can also boost your client interactions and drive higher-quality traffic to your small business website.
Now I realize that that one statement might not be enough to convince you. Therefore let me provide you with these:
- Researchers expect the content marketing industry to generate a revenue of nearly $140 million by 2026. (Source: Business Report by Research Dive)
- Nearly 3 out of 10 businesses will spend less than $1,000 monthly on content marketing, whereas almost 5 out of 10 will invest $1000-$5000 monthly. (Source: State of Content Marketing: 2023 Global Report)
- Almost 7 out of 10 businesses plan to increase their content marketing budgets in 2023 (Source: State of Content Marketing: 2023 Global Report)
- 7 out of 10 B2B and B2C marketers use content marketing as part of their overall marketing strategy. (Source: Content Marketing Institute B2B 2022 Research Report and Content Marketing Institute B2C 2022 Research Report)
Given those statistics, I hope you realize that content marketing is one of the most efficient and cost-effective ways to build awareness, boost sales, and grow your small business.
This begs the question of how effective is your content marketing strategy.
If you answered very effectively or effectively, congratulations, you are well on your way. However, if you answered it’s not or what is a content marketing strategy, then you have come to the right place.
Written By: Chad J. Treadway | Monday, April 24, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Web design is a fiercely competitive marketplace, and this can make it hard to stand out and get noticed. You could have the most talented web design company around, but if you do not know how to promote your business, then you will find it very hard to achieve any kind of success or even survive. Therefore, every web design company needs to know the best way to promote their services, whether they are a freelance developer, small web design company, or large agency. This article will look at some of the best ways to promote your business that will hopefully help you to stand out and attract customers.
When running a private school, it can be challenging to stand out from the competition. Private schools can vary in size, but for this article, we will define them as schools with fewer than 500 students. With so many options available, how can your private school get noticed?
When running a private school, it can be challenging to stand out from all the other public and independent schools in your community. According to a study by the National Center for Education Statistics in the 2019–20 school year, almost 1 out of every 4 schools were considered private in the United States.
As we approach the 2023-24 school year, you may be looking at what you can cut to save money. Often marketing is one of the first things people look to cut. However, I am here to tell you that is the last thing you want to do.
While traditional advertising methods can be costly and nearly impossible to measure, private schools have never had more accessible access to low-cost, measurable marketing tools. The best way to market your school may be much more accessible than you think. Here are some of my top ten tips to help you market your private school effectively:
Written By: Adam Bennett | Wednesday, April 19, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Small businesses often face the challenge of limited resources, making marketing a crucial aspect of their growth strategy. By implementing effective marketing tactics, small businesses can significantly impact their target audience, drive sales, and increase brand awareness. In this post, we’ll explore the foundations of small business marketing and how it differs from marketing for larger enterprises.
One common misconception is that small businesses don’t need marketing. However, this couldn’t be further from the truth. Regardless of size, marketing is essential for any business, and small businesses can greatly benefit from targeted efforts that cater to their unique needs and goals. By addressing these misconceptions head-on, we can uncover the true potential of small business marketing.
It would be best to consider several things when building a winning marketing strategy for your small business. Here are my top five strategies:
Written By: Chad J. Treadway | Monday, April 17, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.