You have heard it time and again – content marketing will help grow your small business.
It may sound redundant, but until companies focus on making relevant website content, it bears repeating. Content marketing is at the heart of many successful sales and marketing campaigns of small and large businesses alike.
Effective communication is the basis of every successful organization. Making genuine connections with prospects and clients requires the right brand voice. Of course, the opposite is also true, a badly formed or inconsistent brand voice can just as quickly breed doubt, even distrust.
Understanding how to develop a brand voice will pave the way for effective internal and external communications. Let's delve a little further into why this is the case and how your brand may create—and keep—a voice that is appropriate for your company.
Do you want to know something shocking? Search Engine Land reports that 93% of online experiences begin with a search engine. (Alternate source: Business 2 Community).
It is critical to optimize your website for search if you want people to experience and connect with your small business online.
With the advancement of technology and the refinement of algorithms, the search engine optimized techniques in 2015 may no longer be applicable now. Given certain search engine optimization (SEO) best practices remain unaltered, others continue to evolve and new ones are introduced into the mix. After all, internet years may be best thought of as in dog years. A year in human time is like seven years in internet time. Needless to say, the internet is fast, but time moves faster on it!
If you want to be found in Google searches and build your small business’s reputation and presence online, you must stay up with evolving SEO trends. Otherwise, you'll be left in the dust in the search engine results pages (SERPs), with your material getting old on Google's page 2. This is also known as where you hide the dead bodies.
According to a report by Matt Southern of Search Engine Journal, “Results on the second page of Google have a CTR of less than 1% for each position.”
Are you determined not to fall behind in the SEO game? If so, keep reading to learn about the top SEO trends of 2021 that will help your content stand out and rank higher in 2022.
Did you notice anything recently about your email open rates? On September 20, 2021, Apple rolled out their new iOS 15 privacy features that includes Mail Privacy Protection. This is great when it comes to customer privacy but will impact your marketing efforts, especially email marketing.
Many elements may affect your email open rate (subject line, preview text, body content, personalization, and more), but in this case, it’s all Apple. doesn’t