Most home builders and remodelers pay very little attention to content when it comes to marketing their business through a website, blog, e-book, or any other online platform. It is probably because we have a common perception that good content is all about having a good design to attract more audiences. Although a good design and a picture gallery are essential for marketing the business of home building and remodeling. Did you know that you also need good content to rank higher in search engine results?
Content Marketing for home builders and remodelers is a tricky task as your field is highly technical and requires knowledge of engineering, architecture, design, and other technical specialties. Due to the inherent technical nature of your field, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more homeowners.
Written By: Chad J. Treadway | Tuesday, August 03, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
No one wants their website hacked. As web developers and website hosts, we do our best to prevent it from happening. However, it seems inevitable that hackers will strike, and even government is not immune. No matter the size of your business, you need to be risk-averse and have a risk management plan in place so that if and when it happens, you are ready to get the website working again as soon as possible.
Written By: Chad J. Treadway | Monday, July 26, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Chances are you have heard the phrase “content is king.” It makes perfect sense: people want information before making decisions or forming opinions. So, where does this content originate? What happens if you’re not a writer or particularly good at marketing? What happens when your audience tunes you out?
Larger companies may have the resources to invest in an in-house content creator(s). Smaller businesses typically don’t have the resources to bring on an extra person. Regardless of whether you have the staffing to create your own branded content, a content bottleneck prevents content from getting to clients as fast as you’d like. The top five content bottlenecks we typically hear are, I don’t know how, a lack of time, an inability to produce enough, an inability to produce the right kind of content, or a lack of budget.
Written By: Adam Bennett | Thursday, July 22, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Recently we had a couple of clients who wanted to move their services to another vendor. This may not seem like a big deal, but moving your website or performing a website migration can be a bigger task than one might think. This is especially true if you have engaged in any type of content marketing. In this post, I want to provide you with four examples of clients who moved, the mistakes they made, and how they could have been remedied and provide you with a checklist of what you should do and look out for if you want to move your website and marketing efforts to another agency.
Written By: Chad J. Treadway | Tuesday, July 20, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.