You may find this shocking, but most new home building contractors and home remodelers aren’t utilizing their websites to generate viable leads. Unfortunately, there is a stark reality between the number of possible leads generated each month and the percentage of contractors that can accurately track marketing ROI.
Cube Creative Design is an inbound marketing agency specializing in helping contractors and subcontractors in the new home construction and remodeling space. While we recognize that not all marketing initiatives can be performed immediately, to help you out, we have compiled a list of three quick marketing techniques that you or anybody on your team can implement in about 30 minutes.
Local search engine optimization (Local SEO) is a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results on Google (being the primary and the focus for most of this post), Bing, Yelp, Trip Advisor, Waze, Apple Maps, etc.
You may be asking why I need to be concerned with this; I have been here for 10, 20, or 50 years?
Unfortunately, it doesn't matter how long you have been in business. What matters most is can you be found online for what you offer. I often tell clients that I know you have been there for 20 years and are an expert. The problem is the search engines don't, and that's all that matters now. Also, some techniques used in traditional SEO work for local SEO; however, there are other significant differences that need to be addressed.
Therefore sit down and buckle up as we take a journey through Local SEO.
The first thing that should come to mind in marketing your private school is higher-quality learning, followed by a high-quality social environment. If those two have been established, the next thing to do is build an audience.
Here are eight techniques you can tap to market your school. Make sure to consult a school marketing specialist to help you out. Your consultant will work with you on the following:
- Building a Facebook community
- Improving your website
- SEO – Improving your organic visibility
- Using Google Adwords to drive search traffic
- Engaging with students and alumni via LinkedIn
- Communicating through email newsletters
- Learning from competitors
Let’s face it, as a small business owner; it can be a challenge to develop a marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as it could be?
To alleviate some of that anxiety, we've produced this guide to help you the small business. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's take a look at the five most important components of a complete marketing plan for 2022.