Search Engine Optimization or SEO is often a term thrown around by web designers, digital marketing agencies, or anyone with a basic understanding of the web. But what does it really mean?
According to Google, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Search Engine Land defines SEO as:
the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
For the purpose of the post, we will use the definition by Search Engine Land to describe the process better. But I do want to expand on it as well. SEO can be broken down into a three-legged stool, with each leg or part being On-page, Off-page, and Technical SEO.
Written By: Chad J. Treadway | Monday, November 01, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
I am sure you know that video killed the radio star but did you also know that video has taken over the internet? Whether it’s for entertainment, information, or both, people consume video. In a recent Cisco Annual Internet Report, they reported that by 2022 more than 82% of all consumer internet traffic would be video, which is up 15 times from that in 2017!! Given that video has become a king of online content, here are five reasons it should be a part of your content marketing strategy.
Written By: Chad J. Treadway | Friday, October 29, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you want to make your small business more successful than now, one of the most efficient things you can do is load your website with unique content. I simply cannot stress the value of content and what it might signify for the future of your business.
If you know how to create your own content, you should get started right away. Alternatively, if you are not a content production specialist, you should employ an agency to help or hire content writers to handle the content writing for you.
Either way, your small business will benefit from adding more content to your site in various ways. Check out these ten reasons why you need to generate great content in 2022 and beyond.
Written By: Chad J. Treadway | Wednesday, October 27, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
My family has lived in the Wilkes and Alexander counties area for eight generations (including myself). Therefore, I think that I am somewhat of an expert on living in a rural area along with the people who choose to live and own businesses here and in rural areas. For the most part, I would say people are honest and hard working. If something needs to be done, we tend to do it ourselves. In other words, we typical personify the DIY mentality.
What happens when people like that have to write the content for their small business website?
Unfortunately, not all of them are excellent writers, but with our DIY mentality, many will try to write the content themselves, to their detriment. The thought of hiring someone else to write about their business makes them feel a bit awkward at best. I get it, after all, who understands your small business better than you? While some of these people believe that having an outsider write on topics close to their hearts is practically "cheating."
When I was younger, my family owned a small logging business. While there were many things that we could do ourselves as far as repairs, there were some things that we knew were better off left to the experts. One such expert was Jerry Metcalf. You could call, and he would show up when he said he would, and before the truck was hardly in park, he was grabbing tools to get started. Yes, we could have possibly fixed whatever issue we were dealing with, but when you are a small operation and have a breakdown, everything stops. It was much better to bring in the expert and get us back working than to waste days trying to figure it out ourselves. Therefore I ask you, was that cheating?
So when it comes to content for your small business website, is it “cheating” to use a professional writer? Absolutely not! It may appear to be the same as being back in high school and asking someone to write a paper, but it is not.
Here are three reasons why getting help with your content is not only acceptable but very reasonable:
Written By: Chad J. Treadway | Monday, October 25, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.