The share of online advertising is expected to grow substantially, potentially reaching 68.5% by 2023 and surpassing 70% by 2025. This prediction is in line with the key findings related to search advertising. In 2023, ad spending in the Search Advertising market is projected to reach US$279.30 billion. It is anticipated to show an impressive annual growth rate (CAGR) of 8.69% from 2023 to 2027, resulting in a projected market volume of US$389.80 billion in 2027. In a global comparison, the United States is expected to generate the majority of ad spending, with a contribution of US$118.20 billion in 2023.
Furthermore, in 2027, it is predicted that US$231.80 billion of the total ad spending in the Search Advertising market will be generated through mobile platforms. The average ad spending per internet user in the Search Advertising market is projected to amount to US$52.39 in 2023. Google remains a dominant player in this sector, holding an estimated market share of 58% in the Search Advertising market for the selected region in 2022. From 2023 to 2027, search advertising is expected to increase by 39.6%.
Now get ready to transform your digital marketing strategy! LinkDaddySEO has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
A Google Business Profile (formerly Google My Business) is essential for any local business. However, many companies don’t claim, complete, or fully optimize their business profile.
“Near Me” search queries have surged by more than 200% in recent years. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile (GBP).
We compiled a list of 23 powerful stats and facts demonstrating how vital your Google Business Profile is to local search success.
Written By: Chad J. Treadway | Wednesday, June 14, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Independent school marketing strategies aim to entice potential students and their families to attend and apply to your school. A cohesive strategy is crucial for making your school relevant to your demographic in the short and long term.
If you want your independent school to be at the top of the educational spectrum, staying up to date with the latest school marketing trends and implementing them constantly is important. Therefore, this post looks at three major trends to monitor how to market an independent school and how to ensure its continued growth. We’ll discuss the rationale behind what I think should be your focus demographics, how you can effectively reach out to students and their parents, and how you can maintain their loyalty to your school through a solid online presence and digital marketing strategies.
Written By: Adam Bennett | Monday, June 12, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the digital marketing world, generating conversions is one of the most crucial aspects of building a successful business.
With the emergence of Google Analytics 4 (GA4), marketers have access to a powerful tool that provides insights to help optimize their websites, campaigns, and overall user experience.
This article delves into the key features and strategies that can help you skyrocket conversions using GA4.