Is email marketing a priority for your small business? If so, you may wonder what the best email marketing software is?
Picking the right email marketing service can make or break your small business marketing strategy and your email marketing campaigns.
This post has rounded up 10 of the top email marketing services for small businesses.
Written By: Chad J. Treadway | Wednesday, March 09, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you own or run a small business, you are constantly looking at various ways to better advertise your business. Many may gravitate towards more traditional media such as newspapers, magazines, radio, TV, billboards, and others. However, determining the costs can be difficult.
Therefore, I have compiled a list of the various traditional and digital advertising outlets with a brief explanation of:
- What is the type of medium
- What business types are a good fit for the medium
- What are the costs based on national averages for the particular medium
- What are the pros and cons the medium
Written By: Chad J. Treadway | Monday, March 07, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
It ultimately comes down to marketing when it comes to growing enrollment at a private Christan school. You have to tell your school's story to attract parents, caregivers, and families. The stories you tell need to entice them to join your community.
These families usually have multiple options, from public school, home school, and other private schools in your area. Storytelling and marketing are how you stand out!
Parents typically have a list of questions in mind when they begin their school search:
- What makes your school different?
- What are the criteria for hiring teachers and faculty?
- What is the school's mission, philosophy, and religious affiliation?
- How can we, as parents, be involved?
- What are the expectations for communication with parents?
- What results can we expect if we send our child to this Christian school?
- What are the school's challenges? What are the areas at the school that need improvement?
You may have heard the saying, “We are all singing from the same page.” When marketing your school, you must ensure that all your advertising and marketing materials are “singing from the same page.” Therefore your website, social media presence, and personal interactions should all be consistent when answering the questions listed above.
Make sure that you deliver on what you promise regarding communication and scene-setting. This will reassure parents they are making the right choice. If you do this right, they can see their child or children at your school, in your classrooms, in your seats, learning from accredited Christan teachers if you can paint that picture for them.
Knowing a prospect's motives, in this case, the parent, allows you to create buyer personas and narrow the target of your advertising and marketing tactics.
Written By: Adam Bennett | Wednesday, March 02, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a small business owner, you already know how critical it is to get the word out about your product and services. It's essential if you want to reach the general public, and people have to know to visit your storefront or call you to engage your services. The problem is if it isn’t on their radar, then it’s a done deal. In today's world, digital marketing is the ultimate promotional tool, and it has helped many local companies rise to the top.
Here are a few more compelling arguments and statistics for why digital marketing is so critical for small businesses today:
- 87% of buyers start searching for products to buy online (Source: RetailDive)
- 60% of smartphone users have contacted a business directly using the search results such as the "click to call” option. (Think with Google)
- SEO drives 1000%+ more traffic than organic social media. (Source: HubSpot)
- 96% of the most successful content marketers agree their audience views their organization as a credible and trusted resource. (Source: CMI)
- Text will always be the foundation of search, so making sure the text around your website's assets is descriptive will help them rank well in search. (Source: HubSpot)
- “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Source: Think with Google)
- As of January 2021, there were 4.66 billion active internet users worldwide - 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. (Source: Statista)
Written By: Chad J. Treadway | Monday, February 28, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.