Word-of-mouth has long been a driving factor behind advertising. It is a sure-fire way to boost revenue and leads or traffic to your door. When it comes to marketing Asheville, small businesses frequently don’t have the same resources as major enterprises. Hence, having a massive budget for marketing is out of the question. Despite this, there are ways for such small businesses to promote their goods or services to their target audiences.
Have you ever noticed how the best communicators also happen to be the best listeners? To communicate effectively with someone, you must be able to hear them out and meet them where they are.
Did you also know that people spend between 70% and 80% of their day communicating in some way, with listening accounting for roughly 55% of their time?
If you aren't actively listening, you may be missing out on a significant portion of that person's experience.
But what is active listening, and how can we improve your skills and be better communicators in any setting.
Digital marketing is the process of reaching out to potential and current clients online. It encompasses all marketing activities used to target these individuals, such as search engine optimization (SEO), blogging, email newsletters, Google Ads, search engine marketing (SEM), social media marketing (SMM), online brochures, videos, and linking to and from other websites.
Let's break this down to make it more understandable.
It used to be so straightforward, didn't it? When it came to promoting your Lutheran Private School, you would prepare a beautiful brochure or postcard, mail it to prospective families, and then sit back and wait for the phone to ring and admissions appointments to be scheduled. Unfortunately, that is no longer the case.
Schools are now required to have a marketing plan in order to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want to get an excellent education at a price they can afford, and of course, like any parent, they only want the best for their child. LCMS Private Schools are in a competitive industry, yet many struggles with marketing. So, how can you get your Christian private school known, and where should you focus your marketing efforts?
Here are some things to think about if you want to maximize your marketing efforts: