Stock images are, frankly, fantastic, and their flexibility is unmatched! They can add flair to your landing pages and blogs and overall visual interest to your site.
I have compiled a list of 27 websites with images and a basic rating between 1 and 5 stars, with five being the best. You'll find a little bit of everything on this list, so you won't have to spend hours searching the internet for free stock images that suit your fancy or project. Let's get started.
Most small businesses realize the importance of having a website. Obviously, a company blog is an integral part of that for many businesses. However, getting things right on your blog isn't always as easy as it looks. Therefore, this article looks at some small business mistakes so you can avoid them.
Voice search extends far beyond the home, and people are taking this technology with them on the go. Long gone is the time when mobile devices served only for calling, texting, and scrolling through Facebook. Nowadays, we also use them to find out the information we need about businesses around us, and this is the primary use of voice recognition technology.
As a private school marketer, you are creating a significant amount of content, which is excellent, but the question becomes, how effective is your content? Do you track each page or blog post? Do you develop or use a content plan or editorial calendar? Do you make adjustments based on your metrics?
Your content may be of high quality, but that doesn’t mean it’s the type of content your readers want to see.
The majority of private schools have content flaws. Either the content isn’t performing as well as it should, or the topics and keywords aren’t performing either.
Poorly performing website and blog content represent an opportunity to improve. The trick is understanding what content is lacking and what to write about instead. In this post, I will show you how to conduct a content audit for your private school website.
If you ask someone what marketing is, they may respond with various answers. Some would argue that it is selling, whereas others will refer to it as advertising, promotion, or anything else, but getting a particular and meaningful answer is challenging!
This post will give you a good overview of everything you need to know about marketing and related topics (especially around the internet).
We will look at:
Keyword research is an often overlooked part of a private school's content marketing and search engine optimization (SEO). There is no shortage of people and companies that claim they get your school to the top of Google and the other search engine result pages (SERPs). The problem is or isn't that they can; it is for what keyword. By this, I mean that ranking at the top of the SERPs only matters if:
- Your prospective students or parents are looking for those keywords or keyword phrases.
- And/Or if there is enough volume or searches being performed.
Therefore, keyword research is still required for private school content marketing and private school SEO.
Several years ago, we could flood a page with keywords and get it to rank. Now you have to be much more strategic about it and cover a keyword topic more than a generic keyword. The bottom line is that we know that Google has changed its algorithm to focus more on relevant content, which means that poor quality content and outdated SEO practices no longer yield the same results. Because of changes, keyword usage has evolved; keyword phrases may need to be used differently than in the past.
Here are six reasons why keyword research is critical for successful private school marketing.
As a local business in North Carolina, you want to connect with local clients looking for the services or products you provide. No doubt you have invested time and money into optimizing your website, and you may have even paid for Google Ads.
But you could miss out on some of the most highly qualified leads by not focusing on or considering Google Local Service Ads (LSAs).
In this post, we will look at the following:
- What are Google Local Service Ads and Google Ads
- Pros and Cons of Google Local Service Ads and Google Ads
- What Industries Can Use Google Local Service Ads
- What Cities and Regions Can You Use Google Local Service Ads
Christian, Private, and Independent school marketers, you are responsible for your school’s social media, PR, content strategy, inquiry generation, etc. To say that you wear a lot of hats is an understatement! In addition to all the other roles you fill is updating your school’s website and managing search engine optimization (SEO). Even if it’s handled by another staff member or your school outsources SEO to an agency specializing in private Christian K-8 and LCMS Schools, you may need to work with them.
Whether working with an agency or going alone, you should use Google Search Console. It is a FREE resource that gives you access to tools and reports that help you measure your school’s website search performance and traffic, fix technical issues, and help you rank higher on the search engine result pages (SERPs).
In our line of work, we’ve often heard businesses, especially small businesses, say that social media just doesn’t cut it for them. Their main objections are:
- Social media marketing takes too much time
- I have a business to run
- Not sure where to start with social media marketing
- Not sure how to keep social media marketing going in the long run
If you think that posting online is a waste of time, as you’d rather be focusing on actually running your business then you’re in for an unpleasant surprise. Nowadays social media marketing is an integral part of running a successful business, big or small, locally or globally.
As social media continues to change consumer habits and the way people communicate, it has become an increasingly important tool for small businesses as they realized the importance of targeting their clients through social media platforms.
Web analytics is important to grow your private Christian school’s website. Armed with this visitor data, you can determine what prospective parents and students are doing on your website.
There are numerous web analytic tools available for gathering data on your website visitors. The most popular and free version that you can use is Google Analytics. As a private school, you might have heard about or already be using Google Analytics. Today, millions of schools, non-profits, churches, and businesses use Google Analytics. If you are one of them, it is necessary to know how you can maximize this tool.
Google Analytics allows you to understand and track your prospective parents’ and students’ user experience, their consumption of your online content, their device functionality, and much more. Google Analytics provides you and your private school with the information needed to help you shape the success strategy by discovering things you probably never knew about visitors on your site.
Now before we get into the setup of Google Analytics, let’s first look at six reasons why you should have it on your school’s website:
When you are a small business, you aren’t going to have the budget that bigger corporations have. Therefore you have to get creative with your marketing strategies. Luckily there are plenty of things small businesses can do to attract and maintain a client base.
If you are looking for marketing strategies to help your small business, then you are in luck. I have compiled a list of our top 20 most popular marketing ideas to help your small business grow!
The online buyers’ journey has gained complexity since mobile devices took the lead and mobile-friendly design began to dictate the market. In today’s digital world, if your website isn’t responsive, you alienate half of your visitors and potential clients, causing you to miss out on revenue. Here, we’ll dive deeply into responsive design and explain why it’s essential to your brand, regardless of your industry.


