Lutheran Education is Important!
Do You Have 4 minutes to fix your school's marketing?
Lutheran Schools that grow are great at:
1. Generating Leads
- Low Web Traffic: One of the key metrics that you should look out for is the traffic coming into your school’s official website. It’s a numbers game, and if there are more people visiting your site, chances are that there is a better probability that you will see an increase in your enrollment.
- Low Public Awareness in the Local Market: You can’t rely on the local foot traffic nowadays, especially when people would prefer to stay at home. Word of mouth marketing would be nice, but that is not an option if your regular attendance is low. You need more people spreading the word to take advantage of that marketing strategy. Experts highly suggest that an effective solution is to use local search marketing. People nowadays search the internet by location and taking advantage of that puts you right in the map of their best options.
- Scheduling School Visits Is a Hassle: another common issue faced by local private schools today is difficulty scheduling visits by prospective parents and their children. Some visiting schedules may overlap since there is no coordination between your staff and at times, you may have fewer staff to accommodate visitors.
2. Lead Nurturing
Engaging both the parents and their children is an important step to converting leads and potentials into targeted prospects and then into actual school families. Every parent is different and you should choose the correct channels that they prefer, so you want to engage them appropriately and effectively.
We help you identify the best times to contact parents and guardians. We also help to identify their preferred channels. This is an essential element on how to market a school.
During each encounter with the parents, and perhaps with their children, we discuss their specific needs. We also consider the preferences of both the children and their parents. We also explain how your school’s offerings provide the best fit for each individual student.
3. Selling
You're about to discover the right way to run the entire sales process:
- Prescreening
- Pre-Tour
- Presentation
- Post-Tour
- Post-Shadow Visit
- Close
4. Delivering on Experience
5. Re-Enrolling
Lutheran Preschool & K-12 Lead Generation and Website Management
A successful school marketing plan includes a professional, mobile-friendly, ADA-compliant website that serves as your best admissions officer and salesperson by attracting families already searching for you online and answering questions before they ask so they can sign up for a tour.
We provide well-performing websites and digital marketing services for schools: SEO, SEM, SMM, email, and content marketing.
Cube Creative Design has been helping small private schools build affordable websites and increase enrollment by 20-40%. We are driven to discover and attract the best-fit families so you can enroll students who will flourish at your school.
