Listen up, home service pros! If you think social media is just for posting before-and-after photos of your latest bathroom remodel or HVAC installation, you're missing half the conversation.
The real magic happens when you stop talking and start listening.
Social media has revolutionized how home service businesses connect with customers. According to recent data, Hootsuite reports that "76% of small businesses say they use social media to attract new customers and increase brand awareness." But while most businesses focus on pushing content out, the smartest contractors are pulling valuable insights in through social listening.
The social listening market is booming, valued at USD 2.93 billion in 2023 and expected to reach USD 9.04 billion by 2030, reflecting its growing importance across industries. According to Mordor Intelligence, this substantial growth (CAGR of 17.48%) demonstrates the increasing value businesses place on monitoring social conversations.
In this post, I'll break down exactly what social listening means for plumbers, HVAC technicians, roofers, and other home service pros and show you how to transform random social chatter into actionable business insights that will help you book more jobs and build lasting customer relationships.
Written By: Hannah Kilpatrick | Wednesday, September 03, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
If you're running a home service business and wondering why your phone isn't ringing despite having a website, you're not alone. The local search environment has become more complex than a tangled mess of Christmas lights, but the good news is? Once you understand the game, you can absolutely win it.
Local search isn't just important for home service businesses—it's everything. When someone's water heater decides to take an unexpected vacation at 2 AM, they're not browsing through the Yellow Pages. They're grabbing their phone and searching "emergency plumber near me." If you're not showing up in those crucial moments, you're missing out on high-value jobs that could make or break your month.
Here's what the data tells us:
- 46% of all Google searches have local intent (Source: BrightLocal)
- 80% of people who search for local services on their phone actually call or visit a business within 24 hours (Source: BrightLocal)
- Around one-in-five Google searches in March 2025 produced an AI summary (Source: Pew Research Center)
- Emergency home services see conversion rates reach 88% (Source: Wiremo )
- Google users are less likely to click on links when an AI summary appears in the search results compared to searches without AI summaries (Source: Pew Research Center)
That's not just statistics—that's your livelihood walking out the door to your competitors who understand effective small business marketing strategies.
Written By: Chad J. Treadway | Monday, September 01, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your home service business needs a website; that's a given in today's always-connected world. But the real question keeping you up at night is whether to build it yourself or hire a professional. Let's face it: your website is often the first impression potential customers have of your business. It's like showing up to a client's home in either a polished, branded truck or a beat-up van with a missing hubcap.
You could certainly take the DIY route with website builders like Wix or Squarespace. You might even know someone's nephew who "does websites" for the price of a pizza and some energy drinks. But before you decide, let's explore what this decision really means for your home service business, whether you're handling renovations, cleaning services, property maintenance, or any other home-related service.
Written By: Chad J. Treadway | Monday, September 01, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today's hyper-connected world, information travels as fast as light. One small negative social media comment on your brand can lead to a huge PR disaster.
This is why consistently managing your reputation is more important than ever. Consumers will always prefer a brand that is seen as credible, high-quality, and has an all-around positive image. You don’t want to fade into obscurity due to one negative comment or a negative experience.
Thankfully, there are various PR tactics that you can employ to help build and maintain that stellar brand reputation. We’ll explore these tactics below, so keep reading on.
Written By: Adam Bennett | Wednesday, August 27, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
