I will be the first to admit that in the web and online marketing space, we love our acronyms and abbreviations almost as much as the military and big business. With that being said, what the heck is a CRM? CRM stands for Customer Relationship Management (CRM) software.
It is a database that is used to keep track of client actions, leads, and sales opportunities. Logging this critical information gives insights to your sales, marketing, customer support, and financial teams or simply allows you to help keep track of everything and adjust interactions to improve your client relationships.
CRM software is frequently confused with comparable business programs such as content management system (CMS) or customer data platform (CDP) software. CMS software is used to create and publish website content. CDP software gathers consumer data from many sources, such as web forms and social media accounts, in order to evaluate and anticipate customer behavior.
Written By: Chad J. Treadway | Wednesday, August 25, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You may find this shocking, but most new home building contractors and home remodelers aren’t utilizing their websites to generate viable leads. Unfortunately, there is a stark reality between the number of possible leads generated each month and the percentage of contractors that can accurately track marketing ROI.
Cube Creative Design is an inbound marketing agency specializing in helping contractors and subcontractors in the new home construction and remodeling space. While we recognize that not all marketing initiatives can be performed immediately, to help you out, we have compiled a list of three quick marketing techniques that you or anybody on your team can implement in about 30 minutes.
Written By: Chad J. Treadway | Wednesday, August 18, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Local search engine optimization (Local SEO) is a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results on Google (being the primary and the focus for most of this post), Bing, Yelp, Trip Advisor, Waze, Apple Maps, etc.
You may be asking why I need to be concerned with this; I have been here for 10, 20, or 50 years?
Unfortunately, it doesn't matter how long you have been in business. What matters most is can you be found online for what you offer. I often tell clients that I know you have been there for 20 years and are an expert. The problem is the search engines don't, and that's all that matters now. Also, some techniques used in traditional SEO work for local SEO; however, there are other significant differences that need to be addressed.
Therefore sit down and buckle up as we take a journey through Local SEO.
Written By: Chad J. Treadway | Monday, August 16, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let’s face it, as a small business owner; it can be a challenge to develop a marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as it could be?
To alleviate some of that anxiety, we've produced this guide to help you the small business. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's take a look at the five most important components of a complete marketing plan for 2022.
Written By: Chad J. Treadway | Tuesday, August 10, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
