Did you notice anything recently about your email open rates? On September 20, 2021, Apple rolled out their new iOS 15 privacy features that includes Mail Privacy Protection. This is great when it comes to customer privacy but will impact your marketing efforts, especially email marketing.
Many elements may affect your email open rate (subject line, preview text, body content, personalization, and more), but in this case, it’s all Apple. doesn’t
As the weather starts to turn cooler and we enter into the fourth quarter of the year, many businesses start discussing budgets. Choosing the right marketing budget is difficult for any small business. Small businesses, in particular, must maintain a good balance of revenue to costs while spending resources to advertise, market, and grow the business. Then the ultimate question comes up of how much should I be spending on advertising and marketing and where.
Testimonials show prospective clients that your service really works as it should. But how effective are testimonials? We are providing you this list of testimonial statistics to give even more evidence of the difference that testimonials and reviews can make for you in the coming years and how they can be used most effectively.
Content marketing is a low-cost, long-term, and client-focused strategy for driving website traffic and leads. It is critical to successful small business inbound marketing in an era where communication is a cacophony rather than a conversation.
In the 1970s, it was said that the typical person viewed 500 to 1,600 advertisements every day. In 2021, there aren’t any official numbers available. However, the average person is expected to see between 6,000 and 10,000 advertisements each day. So it's no wonder that adblocking software is used by 11% of the world's internet-connected population. Quick confession: your’s truly runs one and has for years!
People are hyperaware of advertisements and sales pitches with more means to interact than ever before, and they don't like it. So, before you can earn their money, you must first win their heart. This is why content marketing is essential.
When done correctly, content marketing delivers a variety of benefits that combine to create a sales-friendly atmosphere.

