Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs. Don’t you love the vagueness there! Before we dive into this topic, let’s first examine what the U.S. Small Business Administration (SBA) says is a small business based on their table of standards.
If you are a Wireless Telecommunications Carrier (except Satellite), you are considered a small business if you employ 1,500 or fewer. Motor Vehicle Parts (Used) Merchant Wholesalers or, the junkyard, is 100 or less. Now you might think that they would base the size on the number of people employed. Well, you would be wrong. Supermarkets and Other Grocery (except Convenience) Stores need to have $35 million dollars in total income to qualify. So that means if your local, regional grocery store chain is $35 million in size, then they would be considered a small business.
Take Cube Creative as an example, we consider ourselves to be a digital marketing agency. The SBA doesn’t have a classification for that. Therefore, I looked at what might be closest, which varied from $16.5 million to $30 million.
I don’t know about you, but I wouldn’t consider an agency with $16.5 million a small business. Therefore, for this post’s purpose, I want to reference Dunbar's Number and look at it as in the number of clients an agency actively manages. You may be asking what is Dunbar’s Number is and what does it have to do with a small agency versus a large agency.
Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.
Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, and friends, or any other interpersonal relationships you might have. Therefore an agency that has around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.
Let’s look at a small agency versus a large agency.
Written By: Chad J. Treadway | Tuesday, June 01, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a small business owner or you have been tasked with helping to make a small business you know how hard it is to get the word out and get the business noticed. Now one would think that if we as consumers are going online at a rate of 97% then we should be able to find your small business. Unfortunately, that is not the case.
Now the bigger question is not WHY is it harder but WHAT can we do about it. Below we look at the nine reasons why SEO is harder and six things you can do about it.
Written By: Chad J. Treadway | Tuesday, May 25, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a growing business, it's more important than ever to have a social media presence. Whether your business is new to the social media scene or whether you gave it a try and got overwhelmed, there is a valid place for social media in your online marketing plan.
Written By: Hannah Kilpatrick | Friday, May 21, 2021
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a small business owner venturing into search engine optimization (SEO) can be an intimidating endeavor. While it seems like every competitor from the 800lb gorillas to “Chuck with a truck” has an online presence. The question becomes, how do you compete online? The answer is simple. You use digital marketing or, more specifically, SEO and the content marketing pieces to better compete.
SEO and content marketing go hand in hand, like peanut butter and jelly. While SEO tactics were a thing by themselves several years ago, you can't talk about one without the other.
Here are the top ten reasons why SEO and content marketing is so critical for small businesses:
Written By: Chad J. Treadway | Monday, May 17, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
