The Internet is by far one of the most effective tools you can use to help your small business grow. After all, you can't expect to maximize your reach if no one can find your business on the first page of the search engine results pages (SERPs). Therefore you need to have high-quality content on your site to boost your authority and visibility.
However, there are numerous aspects of quality content that you may be unaware of. Let's look at what you should know:
1. Length of The Content
Surprisingly, many individuals and small businesses are ignorant of the importance of content length in evaluating the overall quality of a website page to the search engines such as Google. Simply put, lengthier posts not only keep readers on a given page for a more extended amount of time but will help increase your authority.
However, it is also necessary to understand that lengthier material can also enhance the user’s experience. After all, it's not every day that you can answer a question from your client in fewer than a few hundred words.
Keep in mind that you should avoid including "fluff" in your website's content. Just don’t stretch it out to be stretching it out. This isn’t your high-school term paper that had to be five pages.
While incorporating fluff may help you reach your target length, it may detract from the worth of your material.
2. Relevant Images
Images are an excellent method to supplement your articles. They not only help your viewers visualize the issue at hand, but they also assist break up long blocks of text.
There's undoubtedly much to be said about images' intrinsic worth in terms of aesthetic appeal.
As you might expect, infographics and videos may aid in the same endeavor. However, keep in mind that too much graphic content should be avoided. In other words, it’s a balancing act.
3. Professionally-Written Copy
Unfortunately, including grammatical errors in your website text will only serve to discourage people from sticking on your page. This will increase the bounce rate of your website.
Bounce rate is a metric and situation in which visitors abandon a website soon after seeing it. A circumstance like this signals to Google that the user saw material that was either irrelevant, low-quality, or both.
Instead, you should always utilize professionally produced material. If you do not have an internal staff capable of handling this responsibility, it may be to your advantage to outsource your content generation to a qualified agency.
4. Readability
If your content falls outside of a specific readability range, your audience may not get as much out of it as you would like. In general, it is strongly advised that the material you publish be understandable to a 9th-grade reading level at a maxim of an 11th-grade reading level. If you want to check your, I suggest either Grammarly or the HemingwayApp.
Obviously, the more complicated your content is, the less likely it is that your viewers will comprehend the main ideas you are attempting to express. It should come as no surprise that a scenario like this may result in the same outcomes as releasing low-quality content.
5. Providing Value to Your Audience
So your content is properly written, structured, and includes a plethora of supporting visuals. However, does it provide anything of value?
In general, your small business website is not the place to express your random opinions - especially if they are unrelated to your sector (keep those on your personal social media). Instead, your material should include things like guides, professional analyses, and so on.
Someone in the real estate business, for example, might provide a thorough assessment of the present conditions in your local market. This information would be highly beneficial to homebuyers, investors, and others.
As a result, the business that produced this content will become an authority in its field. This will have a far more significant influence on the content that they post in the future.
To put this into context, imagine you're preparing for a marathon and looking for tips on how to enhance your routine. You are more likely to believe content published by Nike than content shared by a clothing brand you have never heard of.
6. Shareability
When your audience shares the material you post, you have a reasonable possibility of increasing your reach tremendously.
For example, let’s assume you link to a blog article on your small business website from your business’s social media account. If someone with 500,000 followers shares your material with their own audience, your visibility will skyrocket.
In order for your content to be shared, your title must be intriguing. This is, of course, the first time many individuals may have heard about your business.
It's also a good idea to connect to long-form content to keep your readers on the page for as long as possible.
Incorporating High-Quality Content Is Essential
This is just not something that can be overlooked. Fortunately, it is easier than you would think, especially if you have an agency to help. If you want to learn more about what we can do to help you with your content marketing and the strategies we use for our clients, feel free to get in touch with us today and see how we can help.
