Buyer Persona Guide
Free Resource
Quickly organize your audience into segments and make your marketing more effective!
Utilize this FREE guide to help you research and create buyer personas for your small business.
With these templates, you can:
- Learn what a buyer persona is (and isn't)
- Perform research and execute surveys to build your personas
- Learn about asking the right questions during your persona interviews and surveys
- Use your buyer personas for segmentation, content mapping, and lead nurturing
- And, ultimately use them to generate targeted content for your ideal buyers
Establishing buyer personas for your small business is necessary to segment your audience and create more robust marketing campaigns. Exactly how do you start researching and building these buyer personas?
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