As a small business owner, you already know how critical it is to get the word out about your product and services. It's essential if you want to reach the general public, and people have to know to visit your storefront or call you to engage your services. The problem is if it isn’t on their radar, then it’s a done deal. In today's world, digital marketing is the ultimate promotional tool, and it has helped many local companies rise to the top.
Here are a few more compelling arguments and statistics for why digital marketing is so critical for small businesses today:
- 87% of buyers start searching for products to buy online (Source: RetailDive)
- 60% of smartphone users have contacted a business directly using the search results such as the "click to call” option. (Think with Google)
- SEO drives 1000%+ more traffic than organic social media. (Source: HubSpot)
- 96% of the most successful content marketers agree their audience views their organization as a credible and trusted resource. (Source: CMI)
- Text will always be the foundation of search, so making sure the text around your website's assets is descriptive will help them rank well in search. (Source: HubSpot)
- “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Source: Think with Google)
- As of January 2021, there were 4.66 billion active internet users worldwide - 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. (Source: Statista)
Written By: Chad J. Treadway | February 28, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
People have lost their jobs due to the pandemic, and they are now looking into alternate methods to make money. These include building your own business. While this might be risky, it is part of the experience. After all, no matter what sort of business you run, there will always be risks. However, the benefits of having your own business may outweigh the dangers. For starters, running a small business helps you improve your decision-making skills, marketing abilities, and even the way you connect effectively with other people.
But the question is, how social media helps small businesses? As a starting entrepreneur, this thought must have come to your mind. But let me tell you, with the help of the internet and social media, marketing your product has never been easier. Social media marketing for local businesses makes everything easier.
Creating flyers and brochures for your business is no longer necessary because you can put your advertisement on social media instead. A large number can see your business advertisement of people with only one click. Isn't it simple? However, how can you effectively use social media to promote your company? This article will show you how to use social media for small businesses and why small businesses need social media marketing.
Written By: Hannah Kilpatrick | February 21, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Small business online marketing strategies aren’t much different than traditional marketing strategies when it comes to goals and objectives. Both types seek to raise a small business's recognition. However, online marketing focuses on doing all this online.
Online marketing, also known as digital marketing or inbound marketing, offers a variety of channels that cover every facet of online advertising, from content development to distribution and sales.
In this post, you’ll learn about the six small business online marketing strategies that you can use to improve the online visibility of your small business.
Written By: Chad J. Treadway | February 16, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Word-of-mouth has long been a driving factor behind advertising. It is a sure-fire way to boost revenue and leads or traffic to your door. When it comes to marketing Asheville, small businesses frequently don’t have the same resources as major enterprises. Hence, having a massive budget for marketing is out of the question. Despite this, there are ways for such small businesses to promote their goods or services to their target audiences.
Written By: Hannah Kilpatrick | February 14, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
