Can you and your clients trust online reviews? The quick and straightforward answer is YES! Online customer reviews, in general, can be trusted. One reason to rely on online reviews is the fact that most platforms today are successful in thwarting efforts to post unverified and fake reviews. Gone are the days when anonymous reviewers could post reviews at will on these sites.
For a moment, take off your business hat and put on your “searcher” hat. As a searcher, online reviews are particularly useful for you and people like you looking for trustworthy and useful information about the products and services you or they need.
Switching hats back, online reviewers are usually actual users who can provide details about their experience with a particular product or service. This way, consumers get a perspective not coming from the business or service provider. This is a point of view that you as the business cannot always provide.
However, as a user, you must exercise caution and due diligence when reading online reviews. A sound suggestion is to read as many reviews of the same service or product as possible. You can better understand and appreciate the particular product through many different customer experiences.
When reading reviews, it is also worth mentioning that it is important to be discerning and deciding which reviews to believe and the ones to ignore or not to take seriously. For instance, if you encounter reviews that are too exceptional or seem too good to be true, they are probably reviews that you need to take with a grain of salt.
Written By: Adam Bennett | April 27, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
An internet marketing plan is an important component of a business's total marketing mix, regardless of its size or whether it does business online. If you're entirely new to online marketing for small businesses, getting started might seem like a daunting process as internet marketing is constantly evolving.
Small business marketing for a local company may include numerous offline local advertising approaches. Still, to optimize sales in today's economy, a business must also incorporate a good share of internet marketing strategies.
A small business will be interested in several significant areas of internet marketing. Some are more vital for local, offline businesses, while others are more beneficial for e-commerce businesses.
Written By: Chad J. Treadway | April 18, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In this day and age of digital marketing, you’ve probably heard of SEO or search engine optimization. Nevertheless, you might be curious about what it is and how it might benefit your company’s development?
Simply said, SEO efforts aim to boost a website’s visibility in search engine results pages (SERPs) so that it receives the most traffic possible. In other words, an SEO-optimized website has a better chance of coming up in the top results when users search for a specific topic (also known as a keyword).
We’ll take a closer look at local SEO for small businesses such as yours in this article, and we’ll explain why it’s a good idea for you.
Written By: Chad J. Treadway | April 06, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If your local service business isn’t already on and utilizing social media, you’re passing up a huge potential. In a 2018 survey, PWC found that “Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.” The same report showed that 37% of shoppers use social media. The bottom line is that social networks are one of the most important sources of inspiration for consumer purchases, yes, even for service area businesses.
Failing to incorporate social media into your marketing approach can be costly! According to Facebook’s (now Meta) 2020 Q4 Earnings Call, “there are more than 200 million small businesses around the world using Facebook’s tools.” Therefore, if you’re not reaching out to those potential new clients, your competitors will.
Social networking allows your local service business to interact with prospects and retain existing clients. Social media sites (such as Facebook, LinkedIn, and Instagram) are primarily used for socializing. By communicating with your clients online, making connections, and sustaining relationships, you boost your chances of retaining them and their potential lifetime worth.
Written By: Hannah Kilpatrick | April 04, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
