The appropriate website design is critical when developing an integrated marketing strategy for your small business. The standard for web design is no longer just functionality or visibility; it’s all in the details that influence how a user interacts with your business. From layout to color, these critical factors work together to create a digital tool that, when used effectively, may dramatically boost internet marketing campaigns.
A high-quality brand website is now an essential component of any efficient digital marketing plan, and client expectations for web design are higher than ever. A 2019 Gartner report said that “88% of surveyed B2B customers report that the information they encountered during a recent successful purchase decision was high quality.”
And it appears that, regardless of industry, a current, helpful, and visually pleasant website generates trust with potential clients and, as a result, can influence client acquisition and conversion rates.
Written By: Chad J. Treadway | August 29, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your website is your digital storefront, and for home service businesses, it's often the difference between a booked schedule and crickets on the dispatch radio. Let's be honest: while you're expertly unclogging pipes, repairing HVAC systems, or installing new roofs, your website might be silently sabotaging your business 24/7.
When a homeowner's kitchen is flooding at 2 AM, or their AC dies during a heatwave, they're not leisurely browsing—they're frantically searching for someone to call. According to HubSpot Marketing Statistics, "92% of searchers will pick businesses on the first page of local search results," and "88% of searches for local businesses on a mobile device either call or visit the business within 24 hours". If your website isn't designed to capture these emergency searchers, you're literally watching money flow to your competitors.
Written By: Adam Bennett | March 10, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
“Digital Marketing” or “Internet Marketing” are umbrella terms that cover a wide range of online marketing strategies, services, and tools. While many businesses can get super specific about their online marketing campaigns and strategies, individuals who manage or own a small business should be familiar with the “big ones” to get a decent notion of where to start.
Countless small businesses have used these major internet marketing services to drive traffic, generate leads, and attract new clients. Investing in one, two, or all of them is a terrific strategy to help build your small business over time.
Here are the top nine internet marketing services to consider if you’re looking to grow your small business.
Written By: Chad J. Treadway | August 17, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The ultimate objective of any marketing effort is to spread the word about your small business and ensure that it reaches the correct people.
However, small businesses employ other strategies to create leads and close transactions. But, the AIDA model has been the most well-known traditional marketing strategy since its creation in 1898!
AIDA stands for Awareness, Interest, Desire, and Action, the four primary phases of the sales funnel employed by businesses worldwide. It is built on high-quality writing that engages and pushes people to buy.
Stay with me, and I'll go through everything in more depth.
Written By: Chad J. Treadway | August 15, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
