When it comes to starting your business you may be wondering if now is the right time? Well I am here to tell you that there are major household names that were started during recessions these include:
- 1908: GM launched in
- 1953: Burger King
- 1957: Hyatt
- 1971: FedEx
- 1973: Microsoft
- 1980: CNN
- 2008: Airbnb
- 2009: Uber
I am not saying that you need to start your business during a recession to become a million or billion-dollar company, but if you are considering starting one, then now might be the right time!
Written By: Chad J. Treadway | August 10, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Social media marketing techniques have become more prominent in today’s business landscape. Business owners have become more interested in the role that digital marketing plays in a business’s overall success.
One feature, mainly, is the cost of social media marketing that successful companies spend. To put things into perspective, Brian Dean of Backlink reports that about 4.48 billion users are currently active on social media worldwide. Not only that, the number of active users is expected to increase from here on.
As social media acts as the bridge between clients and businesses, a working foundation of this bridge would be necessary for businesses to solidify their presence, reputation, and sales in this digital age. Additionally, research shows that more consumers are slowly adapting to gathering their insights on a particular business digitally as opposed to traditional marketing.
As a result, most experts recommend that businesses strengthen their social media presence to reach their target audience and heighten their engagement easily.
In this article, you will find out about the current financial costs and time spent by businesses and the ideal amount you should invest, depending on the qualities of your local business.
Written By: Hannah Kilpatrick | August 08, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
So, you’re thinking about digital marketing on Facebook and how you can use it to grow your local small business. Because of Facebook’s huge audience clout, it can give you a lot of opportunities to engage with a new audience and extend your company’s reach.
Right now, you may have questions about digital marketing Facebook, which this guide can hopefully clarify. How can I start Facebook marketing, and how can I make it work for my business?
What strategies can I use for effective Facebook marketing? What is the cost of Facebook marketing for my business, and when can I see results from marketing through this platform?
These questions and more are explained to guide you on what you should do to increase consumer and client engagement and website traffic using Facebook.
Written By: Hannah Kilpatrick | August 01, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
When marketing your small business on the internet, there are several ways to do it. One such method is through Google Ads, sometimes called pay-per-click or PPC ads.
There are numerous pros and cons to this marketing, such as:
- Pro: Your return on investment is nearly double what you spend
- Con: Mistakes can cost you dearly
- Pro: Ads will let you send people to specific landing pages
- Con: You pay for clicks regardless of conversion
- Pro: Get a leg up on your smaller competitors
- Con: Hard to compete with bigger companies
- Pro: Google Ads can help you focus on the local market
- Con: Keyword pricing can impact your budget
I would be missed if I didn’t also mention that most small businesses will usually spend between $9,000 and $10,000 per month on PPC ads, or as little as a few hundred dollars. Also, the potential of Google Ads is practically limitless.
You may be saying, “this is great, but what about the click-through rate of Google Ads?” “Or how is this going to help me get more business?” Well, that is a bit more of a loaded question that I hope to address in this article further, so without further adieu, let’s get to it!
Written By: Chad J. Treadway | July 27, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
