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How clients view a specific company, organization, or product can affect purchasing trends and client loyalty. With a solid branding identity developed through implementing consistent marketing and messaging, the company you work for may inspire news sales and client loyalty. Understanding the various steps and strategies you can use to develop a brand's identity can help you determine which technique might benefit your team most significantly.
In this article, we discuss brand identity, explain how to build one, and explore various methods and tips that you can use to cultivate a stronger brand.
Written By: Chad J. Treadway | December 06, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You want the world to know about your business so I can get as many clients as possible. The best way to do that is by buying ads, right?
Well, maybe. But if you rely solely on advertising, you're missing out on a critical element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you're getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.
I can tell you're excited to get started! Chug another mug of coffee, and we'll get started.
Written By: Adam Bennett | December 06, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
To excel in social media marketing, you need a strategy that generates the results your small business wants to achieve. From identifying your organization’s objectives to reviewing your results, you can develop an effective plan in a few straightforward steps. This article discusses creating a successful social media marketing strategy for organizations in any industry.
Written By: Hannah Kilpatrick | December 06, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
For today's small businesses, social media platforms like Facebook, Instagram, and TikTok offer an essential way to reach clients online. With over 4 billion active social media users worldwide, these channels have become a critical marketing tool for brands of all sizes looking to drive awareness and sales.
In this article, we'll explain exactly how social media marketing works, key strategies small business owners should leverage, and what benefits it can offer compared to traditional advertising avenues. After reading, you'll understand the steps to take to attract more clients, drive engagement, and boost revenue using social platforms.
Written By: Hannah Kilpatrick | December 06, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
All creatives are susceptible to variations of designer’s block throughout their careers. Even though it might feel like it sometimes, no one is 100% inspired all the time, and fluctuations of inspiration are completely normal to experience.
However, when it’s your job to be inspired, finding ways to resurrect that creative zeal is essential for maintaining a healthy relationship with your craft. No matter which way you look at it, design impacts everything, especially in the digital world.
Fortunately, there are plenty of resources available to help you do this. But one of the most effective ways to revive inspiration is simply to look at some of the most unusual or prolific interface designs from history.
So, here are three to get those creative juices flowing.
Written By: Chad J. Treadway | December 04, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Want to bring in more leads and sales in 2024? The place to start is with a stunning yet functional website, perfectly tuned to your business. According to research by Stanford University, 75% of users admit to making judgments on a company’s credibility based on the company’s website design.
Let’s face it: Your website is often your first impression on potential clients.
So, if your site feels dated or isn’t converting visitors, this is the year for a facelift! Here are five essential tips to get you started:
Written By: Chad J. Treadway | December 04, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your meta description hugely impacts getting users to click on your site from search engine results pages (SERPs). Meta descriptions are HTML attributes that concisely summarize a web page's content in about 160 characters. They appear directly below the blue clickable links in search engine results pages (SERPs), influencing whether searchers will click on your site.
A compelling meta description can improve click-through rates. According to a study by Ignite Visibility, over 6 out of 10 respondents said the description had the most significant impact on their decision to click a result. On the other hand, weak meta descriptions can negatively impact click-throughs and prevent you from capitalizing on that free organic traffic from search.
This post will explore what makes a good meta description and provide tips to write ones that convince searchers that your page contains the answers they seek.
Written By: Chad J. Treadway | November 27, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
With the rise of SEO, a range of software tools have emerged to help website owners, marketers, and agencies optimize pages and track performance. Choosing the right SEO tools for your strategy can be overwhelming, with so many options to evaluate.
The goal of this post is to provide an overview of the must-have SEO tool categories and top options in each for accomplishing essential SEO activities. We'll be covering tools focused on:
Written By: Adam Bennett | November 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a small business owner, creating an online presence that can help you build your brand and engage with your clients is essential. Social media provides an excellent platform for doing just that - allowing you to connect and interact with current and potential clients in meaningful ways.
According to Statista, approximately 4.89 billion people worldwide are estimated to use social media, highlighting its vast reach and potential audience for small businesses.
However, managing accounts across multiple networks can be overwhelming. To make things easier, I’ve compiled ten tips below for small businesses looking to use social media channels more effectively and efficiently!
Written By: Hannah Kilpatrick | November 15, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a small business owner, you understand the vital role that content plays in promoting your products or services. However, creating quality, visually appealing, and engaging content can be challenging, especially when resources are tight. Don’t fret! There are plenty of tools available to help you craft compelling content without breaking the bank. Let's explore some of them.
Written By: Chad J. Treadway | November 15, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Market research can feel overwhelming for small business owners. With so many tools, how do you even know where to start? Don't worry; I've got you covered. I've rounded up 24 top market research tools to help take the guesswork out of choosing the right one for your business.
Whether you need to get insights on your clients, analyze the competition, or improve your website and marketing, these tools are something for everyone. Many are even free or have free versions, so small businesses can benefit without breaking the bank.
Let's dive in!
Written By: Chad J. Treadway | November 15, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Email marketing is a powerful tool for small businesses. It allows you to build better client relationships, increase open rates, and boost your brand's credibility. Here's a list of 32 practical tips that can significantly improve your email marketing strategy.
Written By: Chad J. Treadway | November 15, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
