Running social media for your small business can feel overwhelming, especially if your resources are limited. But with some planning, creativity, and the right tools, you can build an impactful social presence without breaking the bank. In this post, we'll explore tips to maximize your budget while connecting with your audience.
Written By: Hannah Kilpatrick | Monday, November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Social media is dominating marketing. With 4.55 billion global users, platforms like Instagram and TikTok have become vital for reaching audiences. But posting alone isn't enough. Specialized tools provide the analytics, automation, and optimization that take social media efforts to the next level.
This post will explore some of the top apps and software for supercharging your social media marketing efforts in 2024. Whether you need to schedule content, monitor brand mentions, identify influencers, or go in-depth with analytics, there are fantastic options to fit every need and budget.
I'll provide an overview of key features, limitations, and ideal use cases across three main categories:
With your stack's right social media tools, you'll be well-equipped to elevate your strategy and results. Let's dive in!
Written By: Hannah Kilpatrick | Monday, November 13, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Email marketing delivers an incredible 4,300% return on investment for small businesses. Yes, you read that right—for every $1 spent, email marketing generates $43 in revenue!
With stats like that, it’s no wonder email marketing can be a total game-changer for small businesses looking to boost their bottom line. This effective yet affordable tool allows you to build meaningful relationships with clients, establish your brand identity, drive sales, and boost engagement.
Read on to learn why you need to prioritize email marketing and pick up some practical tips to create campaigns that deliver results for your small business.
Written By: Chad J. Treadway | Wednesday, November 08, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Social media engagement has become a non-negotiable component of a successful business strategy in the digital age. But what exactly is it, and why does it hold such significance, especially for small businesses?
Social media engagement refers to interactions between your brand and your followers on various social media platforms. It's not just about accumulating likes or shares. It's about fostering meaningful conversations and building relationships with your audience.
Engaging on social media is a must-do for small businesses as this type of engagement can help establish a strong rapport with clients and gain insightful feedback. It can also enhance brand visibility and, ultimately, drive sales.
Written By: Hannah Kilpatrick | Wednesday, November 08, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
