In the pest control industry, the customer isn't just king—they're the whole royal family. While you're busy evicting unwanted tenants from homes, your marketing strategy needs to be inviting the right customers into your business.
Let's face it—your potential customers aren't lying awake at night thinking about your brand. They're lying awake because they just heard something skittering across their attic floor. That's why pest control marketing that speaks directly to your customers' immediate needs is absolutely critical.
With dozens of local and national pest control companies competing for attention, generic marketing approaches just won't cut it anymore. You need a strategy as targeted as your most effective insecticide—one that zeroes in on exactly what your customers want.
In this article, you'll discover how to develop deep insights into your pest control customers and transform that knowledge into a personalized marketing strategy that makes your competition look like they're still using fly swatters while you're wielding professional-grade solutions.
Written By: Chad J. Treadway | Monday, March 31, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Picture this: You're scrolling through your phone after a long day of evicting unwelcome six-legged tenants from kitchens across town when you spot it – a competitor's TikTok video showing their technician heroically removing a wasp nest has 10,000 views. Meanwhile, your last Facebook post about "spring pest prevention tips" got seven likes – and three were from your mom, your aunt, and that weird guy who follows every business in town.
Sound familiar? While you've been relying on flyers, newspaper ads, and that magnetic sign on your truck to bring in business, your competitors are becoming local celebrities through video marketing. And let's be honest – in an industry where customers literally invite you into their homes to deal with creepy crawlies, establishing trust through video isn't just smart marketing; it's practically a cheat code.
In this article, I'll show you exactly why video marketing is no longer optional for pest control businesses that want to survive (let alone thrive) in today's digital landscape. You'll discover five high-impact video types specifically designed for pest control companies, learn how to implement them without breaking the bank, and see how video content can transform your business from "that bug company" to the authoritative pest solution provider in your service area.
And no, you don't need to become the next viral TikTok sensation or Hollywood director to make it work. But fair warning: once you see the results that savvy pest control companies are already getting with video marketing, you'll be kicking yourself for not starting sooner.
Written By: Adam Bennett | Monday, March 31, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Finding unwanted six-legged roommates scurrying across the kitchen floor at midnight creates an immediate crisis for homeowners. In that panicked moment, they're not scrolling through page after page of search results—they're clicking on the first pest control companies they see.
The hard truth? If your pest control website isn't appearing on the first page of search results, you might as well be invisible. Your expertise in eradicating everything from bed bugs to rodents means nothing if potential customers can't find you when they're frantically searching "pest control near me" at 2 AM.
Pest control SEO isn't just another marketing buzzword—it's the difference between thriving and merely surviving in today's digital landscape. By strategically optimizing your website, you can crawl your way up the rankings (much like the insects you eliminate) and position your business exactly where desperate homeowners will see it first.
Higher rankings don't just mean more website visitors—they translate directly to more phone calls, more service appointments, and ultimately, more revenue for your pest control business. After all, in the pest control industry, being first in search results is almost as important as being first to respond to that midnight cockroach emergency.
Written By: Chad J. Treadway | Monday, March 31, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's face it – figuring out how much to spend on Google Ads feels about as straightforward as explaining to a customer why their water heater "just makes that noise sometimes." But here's the thing: while your expertise lies in fixing what's broken, Google's expertise lies in connecting you with the people who need that fixing done.
Digital advertising isn't just another tool in your marketing toolbox – it's the power drill of modern business growth. And when it comes to getting your services in front of local customers who are actively searching for help, Google is the name of the game.
Written By: Adam Bennett | Monday, March 31, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.